Online Community Management (MECM90037)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
Overview
| Availability | Winter Term - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject is designed to give students training in the knowledge and skills required to be effective online community managers. It presents advanced understanding of the theories, practices, responsibilities, and ethical considerations of managing online communities in participatory spaces, whether for brands or media organisations. Using practical examples and case studies it demonstrates the importance of excellent community management and engagement within the online communications space. Students will be given an opportunity to translate their knowledge into practice through assignments designed to engage them in the work of community management.
Intended learning outcomes
Students who successfully complete this subject should be able to:
- Appreciate the challenges of community building and engagement in online and digital spaces
- Understand the responsibilities of community managers and the ethical concerns surreounding online community management
- Understand how effective community management contributes to the building of healthy online communities
- demonstrate the skills required to identify, analyse and effectively respond to issues within online communities
Generic skills
Upon successful completion of this subject, students should develop the following generic skills:
- Competence in advanced library searches and information retrieval
- Proficiency in the application of selected methods of analysis
- Conformity to academic protocols of presentation and research procedures
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Admission into one of the following:
- MC-GMCOM Master of Global Media Communication
- MC-PUBCOM Master of Publishing and Communications
- 175AA Master of Arts and Cultural Management
- MC-JOURN Master of Journalism
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, Journalism or other similar cognate area
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
| Description | Timing | Percentage |
|---|---|---|
Case Study (LO1, LO2, LO3)
| During the teaching period | 20% |
In Class test (LO1, LO2, LO4)
| Week 2 | 30% |
Demonstration of applied knowledge via management of online class community (LO1, LO2, LO3, LO4)
| Throughout the teaching period | 10% |
Research Essay (LO1, LO2)
| During the examination period | 40% |
Last updated: 3 November 2022
Dates & times
- Winter Term
Coordinator Jennifer Beckett Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 5 Intensive days Total time commitment 170 hours Teaching period 5 July 2021 to 16 July 2021 Last self-enrol date 7 July 2021 Census date 16 July 2021 Last date to withdraw without fail 23 July 2021 Assessment period ends 2 August 2021 Winter Term contact information
Last updated: 3 November 2022
Further information
- Texts
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Prospective students will need to seek written approval from the subject coordinator prior to applying through CAP.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 3 November 2022