Entrepreneurial Practice (MGMT90201)
Graduate courseworkPoints: 12.5Online
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
Overview
| Availability | Semester 1 - Online |
|---|---|
| Fees | Look up fees |
This subject introduces entrepreneurship as a key driver of success in all organisations, ranging from start-ups to large, mature organisations and in both public and private settings. A strong practical focus will be taken. Students will learn from benchmarked companies and visiting speakers with entrepreneurial backgrounds about the key dilemmas encountered in the entrepreneurial process and the solutions that they can put into practice. A significant part of the course is designed around hands-on experience in an ‘incubator’ environment, where ideas are generated and refined through collaboration and iteration between all participants. Students are expected to demonstrate entrepreneurial skills and use these to take their own innovation (a solution to a real world problem) to the pre-implementation stage.
Through these practical instances, students are expected to develop a broader theoretical understanding of the critical elements of entrepreneurship, including the entrepreneurial mindset, capabilities and processes, skills that range from financial acumen, through to marketing, production and scale-up, often requiring novel solutions to these matters, under conditions of high uncertainty. Frameworks will be introduced that address the whole process that cover activities from the development and selection of ideas (invention), testing their efficacy and the business planning involved to exploit those ideas (entrepreneurship). The subject will also examine how entrepreneurs can shape their organisations so that they continuously build and commercialize valuable innovations. Many of the examples will focus on how established organisations can become more innovative and entrepreneurial.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the role which entrepreneurship plays in shaping the ways in which opportunities are identified, developed and taken to the market through the formation of new enterprises or the integration of innovation into existing organisations;
- Identify organisational and individual innovation capabilities and barriers related to both invention and entrepreneurship;
- Describe how entrepreneurs can benefit their team or business unit and the wider organisation;
- Assess when and where entrepreneurial innovation is needed and when other approaches are more useful;
- Understand how to integrate customers and new technologies into product development processes;
- Identify and develop an innovation that provides a solution to a real world problem to the point where it is capable of being implemented – that is, the student has developed a plan to operationalize the entrepreneurship phase of innovation;
- Present a persuasive business plan including the business model for commercialisation to potential investors or to internal stakeholders and effectively answer probing questions on the substance of the plan; and
- Understand the role and application of collaboration in producing successful entrepreneurial innovation outcomes, as well as the role of the innovators in entrepreneurial networks.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Innovative problem solving and critical thinking;
- Collaborative learning and team participation;
- Evaluation and analysis of data;
- Accessing data and other research information from a range of sources, including electronic and written forms; and
- Development of oral and written communication skills.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
This subject is aimed at students who have completed an undergraduate degree but have not yet entered the workforce.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Participation
| Throughout the teaching period | 10% |
Individual idea poster
| Week 6 | 20% |
Individual entrepreneurship case poster
| Week 9 | 20% |
Group presentation (usually in groups of 3-4)
| Week 12 | 20% |
Group business plan (usually in groups of 3-4)
| During the examination period | 30% |
Last updated: 9 April 2024
Dates & times
- Semester 1 - Online
Principal coordinator Gerda Gemser Mode of delivery Online Contact hours 36 hours (1.5hr lecture plus 1.5hr workshop each week) Total time commitment 170 hours Teaching period 1 March 2021 to 30 May 2021 Last self-enrol date 12 March 2021 Census date 31 March 2021 Last date to withdraw without fail 7 May 2021 Assessment period ends 25 June 2021 Semester 1 contact information
Prof Gerda Gemser gerda.gemser@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) Course Master of Management - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2024