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Managing Growth and Pathways to Market (MGMT90228)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Prof Colin McLeod colin.mcleod@unimelb.edu.au
Overview
Availability | Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
New entrepreneurial ventures, once successfully past the formation stage (incubators and accelerators), often encounter problems caused by their very rapid growth. The activities of the entrepreneur have to change, from innovation to delegation, communication, and organization as different functional and technical skills are needed, new external relationships such as bankers, lawyers and investors are formed and new company employees have to be integrated into the goals and operations of the enterprise. This is a very basic change that many entrepreneurs never make. The purpose of the subject is to recognise that managing growth is the biggest challenge for entrepreneurs, to consider and evaluate the alternative pathways to growth and to consider processes for identifying a preferred approach. The subject identifies methods for assessing customer and market opportunities, the need for revised business models, marketing strategies, the development or acquisition of appropriate skills and resources and the adoption of management control systems that should be used to monitor and analyse growth, with the additional challenge of international growth also considered. Participants in the subject will use case studies and meetings with entrepreneurs to develop a pragmatic understanding of the challenges of growth, as well as the obstacles that need to be overcome. At the conclusion of the subject, students should be able to identify the different pathways to market including commercialisation.
Intended learning outcomes
On successful completion of this subject, using case methodology, students should be able to:
- Demonstrate an understanding of the different pathways to growth for different types of entrepreneurial venture
- Identify and address the different barriers to growth for entrepreneurial ventures
- Manage the resourcing of the entrepreneurial venture through the different stages of growth
- Analyse markets and develop scalable entrance level models for scaling the entrepreneurial venture
- Identify strategies to capture value from globalisation.
Generic skills
High level of development;
- Develop problem-solving and decision making skills through case methodology
- Think critically, and organise knowledge, using case methodology material
- Develop creative ways of solving unfamiliar problems, through the case studies
- Present an argument, by reflecting on those presented in the case analysis and readings
Moderate level of development
- Learn to adopt new ideas, from participation in the case study analysis and discussion
- Develop oral presentation skills
- Plan effective work schedules, to meet the regular deadlines for submission of assessable work.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into the MC-ENTR Master of Entrepreneurship
AND
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MGMT90225 | Creating a Successful Business Model | Semester 1 (Online) |
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Participation in case discussions
| Throughout the semester | 10% |
Two individual assignments (1250 words each)
| Second half of the teaching period | 45% |
Individual or group assignment
| During the examination period | 45% |
Last updated: 9 April 2024
Dates & times
- Semester 2
Principal coordinator Colin McLeod Mode of delivery Dual-Delivery (Parkville) Contact hours 36 hours Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Prof Colin McLeod colin.mcleod@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
To be advised.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Entrepreneurship
Last updated: 9 April 2024