Marketing Management (MKTG90004)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville) and Online
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
Contact information
Summer Term
Mr Scott Tetley scott.tetley@unimelb.edu.au
Semester 1
Semester 2
Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Overview
| Availability | Summer Term - Online Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the fundamental concepts and principles involved in marketing
- Explain the critical importance of marketing for superior business performance
- Analyse marketing problems facing practitioners and firms and apply relevant theories, concepts and models to generate appropriate solutions
- Analyse various ethical implications facing a marketing manager in their decisions
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost
- Application of marketing theories to real world marketing practice
- Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotion
- Oral and written communication
- Collaborative learning and team work
- Strategic thinking
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Seminar preparation
| Throughout the semester | 10% |
Group presentation (groups of 3-4)
| Throughout the semester | 10% |
Group assignment Part 1 (groups of 3-4)
| Mid semester | 10% |
Group assignment Part 2 (groups of 3-4)
| End of semester | 20% |
End of semester examination
| During the examination period | 50% |
Additional details
Important online examination information: This examination is the equivalent of a 2-hour assessment; however, students are provided with 3-hours to accommodate the time that will be required for typesetting of mathematical expressions and the uploading of documents.
Last updated: 9 April 2024
Dates & times
- Summer Term - Online
Principal coordinator Scott Tetley Mode of delivery Online Contact hours 36 hours (2 x 1.5hr lecture plus 2 x 1.5hr workshop each week) Total time commitment 170 hours Teaching period 4 January 2021 to 14 February 2021 Last self-enrol date 11 January 2021 Census date 22 January 2021 Last date to withdraw without fail 5 February 2021 Assessment period ends 21 February 2021 Summer Term contact information
Mr Scott Tetley scott.tetley@unimelb.edu.au
- Semester 1 - Dual-Delivery
Principal coordinator Daiane Scaraboto Mode of delivery Dual-Delivery (Parkville) Contact hours 36 hours (1.5hr lecture plus 1.5hr workshop each week) Total time commitment 170 hours Teaching period 1 March 2021 to 30 May 2021 Last self-enrol date 12 March 2021 Census date 31 March 2021 Last date to withdraw without fail 7 May 2021 Assessment period ends 25 June 2021 Semester 1 contact information
A/Prof Daiane Scaraboto daiane.scaraboto@unimelb.edu.au - Semester 2 - Dual-Delivery
Principal coordinator Kanika Meshram Mode of delivery Dual-Delivery (Parkville) Contact hours 36 hours (1.5hr lecture plus 1.5hr workshop each week) Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Dr Kanika Meshram kanika.meshram@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
- Subject notes
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) Course Master of Management Course Master of Marketing Communications - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2024