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Advanced Consumer Behaviour (MKTG90023)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Dr Greg Nyilasy gnyilasy@unimelb.edu.au
Prof Julie Ozanne julie.ozanne@unimelb.edu.au
Overview
Availability | Semester 2 - Dual-Delivery |
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Fees | Look up fees |
This subject is designed to provide a strong foundation in theories and research in the area of consumer behaviour. This will involve an examination and understanding of various topics in social sciences such as cognitive psychology, social psychology etc. and the application of these to understand consumer behaviours. We will cover various topics such as consumer processing of market information, how information is incorporated into decision-making, factors influencing decision-making, and major methodologies available for investigating consumer behaviours.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Examine the theoretical domains in consumer behaviour and related disciplines of psychology for use in studying consumer behaviour topics
- Critically evaluate key issues in consumer behaviour
- Describe past research which has led to the advancement of our understanding of consumer behaviours
- Conceptualise, formulate, and develop new research ideas to further our understanding of consumer behaviour
- Analyse the various methodologies used to understand consumer behaviour
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Reading, comprehending and critical evaluation of research articles published in various academic journals
- Integration, evaluation and synthesis of knowledge from various areas of consumer research and related disciplines
- Application of existing research methods in order to test hypotheses
- Oral and communication skills, through seminar discussions and presentations
- Written skills, developed through the assignments
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into one of the following:
- MC-COMMGT Master of Commerce (Management)
- MC-COMMKT Master of Commerce (Marketing)
- PhD with coursework (Management and Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation (attendance and active participation in class discussions)
| Throughout the semester | 10% |
Reaction Note, individual, each week prepare a reaction note to the assigned readings (100 words per week, 1100 total)
| Throughout the semester | 15% |
Preliminary Research, individual, review one article per week toward Research Project topic, due each week by class start time starting week 3, (110 words per week, 1100 total)
| Throughout the semester | 15% |
Paper critique 1
| Week 4 | 10% |
Paper critique 2
| Week 8 | 10% |
Research Project
| End of the assessment period | 40% |
Last updated: 9 April 2024
Dates & times
- Semester 2
Principal coordinator Gergely Nyilasy Coordinator Julie Ozanne Mode of delivery Dual-Delivery (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Dr Greg Nyilasy gnyilasy@unimelb.edu.au
Prof Julie Ozanne julie.ozanne@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 9 April 2024