Persuasion for Policymakers (PPMN90046)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
Overview
| Availability | August |
|---|---|
| Fees | Look up fees |
The ability to influence and persuade is a key skill for policymakers and public managers whether it’s presenting advice to senior decision makers, influencing a group in a meeting or building support with stakeholders.
This subject provides a practical introduction to persuasion, exploring both classical and contemporary theories and ideas. It draws on the art of rhetoric and the fields of social psychology, communication and management. Students will be introduced to the key concepts and tools underpinning persuasion and learn how to influence, build rapport and trust. The use of persuasion will be explored in a range of scenarios at the individual and group level through case study analysis and practice-based tasks which will develop students’ hands-on skills.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- identify and explain theories of persuasion and apply them in a public policy and management context
- analyse and critique different persuasive techniques and their influence on audiences
- craft and present persuasive communication, both written and verbal
- appreciate the differences between power and influence and how these are exercised
- understand the key principles that underpin influence and develop effective strategies to building support
Generic skills
On completion of this subject students should:
• be able to demonstrate competence in critical, creative and theoretical thinking through essay writing, seminar discussion and presentations, conceptualising theoretical problems, forming judgments and arguments from conflicting evidence, and by critical analysis;
• be able to demonstrate proficiency in the application of analysis skills to empirical problems;
• be able to demonstrate an understanding of the academic protocols of research and presentation.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
| Description | Timing | Percentage |
|---|---|---|
A research paper
| 2 Weeks after the end of teaching | 50% |
A campaign brief
| 6 Weeks after the end of teaching | 50% |
| Hurdle requirement: As this is an Intensively-taught subject, Seminar attendance is compulsory for all classes. All pieces of written work must be submitted to pass this subject. | Throughout the teaching period | N/A |
Additional details
Last updated: 3 November 2022
Dates & times
- August
Coordinator Maria Katsonis Mode of delivery On Campus (Parkville) Contact hours 24 hours; delivered over three full days (Friday 27 August, Saturday 28 August and Friday 3 September) Total time commitment 170 hours Pre teaching start date 13 August 2021 Pre teaching requirements Students will be expected to undertake reading and preparation prior to the first face-to-face session. Full details are provided on the subject LMS page. Teaching period 27 August 2021 to 3 September 2021 Last self-enrol date 16 August 2021 Census date 27 August 2021 Last date to withdraw without fail 17 September 2021 Assessment period ends 15 October 2021 August contact information
Time commitment details
170 Hours
Last updated: 3 November 2022
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Public Administration (Enhanced) Course Master of Public Administration - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 3 November 2022