Master of Digital Marketing (MC-DMKTG) // Course structure
You’re currently viewing the 2022 version of this course
About this course
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an Enquiry
Principal Coordinator
Erik Mooi
Course structure
Core subjects
Students must complete the following subjects in their first year of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90011 | Marketing Research |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
| MKTG90041 | Customer Experience Design | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90042 | Social Media and Viral Marketing | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
Discipline core subjects
Students must complete the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90043 | Digital Marketing Metrics | Summer Term (Online) |
12.5 |
| MKTG90044 | Digital Marketing Analytics | Semester 1 (Online) |
12.5 |
| MKTG90045 | Digital Retail | Semester 1 (Online) |
12.5 |
| MKTG90046 | Content Marketing | Semester 1 (Online) |
12.5 |
Capstone subjects
Students must complete the following subject:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90047 | Thought Leadership in Digital Marketing | Winter Term (Dual-Delivery - Parkville) |
12.5 |
Students must complete one the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90525 | Business and Economics Internship |
January (Off Campus)
Summer Term (Off Campus)
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
November (Off Campus)
|
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
Elective subjects
Students must complete three subjects from the following list:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
| MGMT90030 | Managing Innovation | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90002 | New Product Development | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | Winter Term (Dual-Delivery - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 2 (Dual-Delivery - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2022 | 12.5 |
or electives approved by the Program Director.
Last updated: 12 November 2022