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Brand Management (BUSA90013)
Graduate courseworkPoints: 12.5On Campus (Parkville) and Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Overview
| Availability(Quotas apply) | Summer Term - Dual-Delivery June - On Campus |
|---|---|
| Fees | Look up fees |
Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods.
Intended learning outcomes
On completion of this subject, students should be able to:
- Understand the nature and operation of brands
- Conduct research in order to identify existing brand equity
- Implement brand positioning
- Optimise an organisation’s brand architecture
- Develop a coherent and successful brand strategy
Last updated: 12 November 2022
Eligibility and requirements
Prerequisites
Option 1
87.5 credit points from
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| BUSA90480 | Leadership |
April (On Campus - Parkville)
September (On Campus - Parkville)
March (Dual-Delivery - Parkville)
June (Dual-Delivery - Parkville)
|
6.25 |
| BUSA90481 | Managerial Ethics & Business Environment |
March (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
6.25 |
| BUSA90060 | Data Analysis |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
| BUSA90224 | Managing People |
September (On Campus - Parkville)
July (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
| BUSA90243 | Marketing |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90193 | Managerial Economics |
January (Dual-Delivery - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90093 | Finance |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90001 | Financial Accounting |
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
|
12.5 |
AND
Note: these subjects may be taken concurrently (at the same time)
25 credit points from
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| BUSA90026 | Business Strategy |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
| BUSA90227 | Operations |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
OR
Option 2
Admission into one of the following: MC-ENTRPSP Master of Entrepreneurship, MC-ETRENH Master of Entrepreneurship (Enhanced)
OR
Option 3
106.25 credit points from
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| BUSA90482 | General Management 1 | September (On Campus - Parkville) |
62.5 |
| BUSA90483 | General Management 2 | January (On Campus - Parkville) |
43.75 |
AND
Note: these subjects may be taken concurrently (at the same time)
25 credit points from
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| BUSA90026 | Business Strategy |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (Dual-Delivery - Parkville)
|
12.5 |
| BUSA90227 | Operations |
April (Dual-Delivery - Parkville)
July (On Campus - Parkville)
January (Dual-Delivery - Parkville)
September (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 12 November 2022
Assessment
| Description | Timing | Percentage |
|---|---|---|
Contribution to class learning
| Throughout the teaching period | 25% |
Syndicate participation
| Throughout the teaching period | 10% |
Syndicate simulation
| Throughout the teaching period | 25% |
Final examination
| End of the teaching period | 40% |
Last updated: 12 November 2022
Quotas apply to this subject
Dates & times
- Summer Term - Dual-Delivery
Mode of delivery Dual-Delivery (Parkville) Contact hours 30 hours Total time commitment 170 hours Pre teaching start date 11 February 2022 Pre teaching requirements students are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period Teaching period 18 February 2022 to 27 February 2022 Last self-enrol date 12 December 2021 Census date 18 February 2022 Last date to withdraw without fail 22 February 2022 Assessment period ends 27 February 2022 Summer Term contact information
- June - On Campus
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 18 June 2022 Pre teaching requirements students are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period Teaching period 25 June 2022 to 3 July 2022 Last self-enrol date 24 April 2022 Census date 27 June 2022 Last date to withdraw without fail 28 June 2022 Assessment period ends 3 July 2022
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject has a quota of 80 students. Students will be selected on a first come, first serve basis. However if any student is approaching their completion date, they will get priority in enrolment.
This subject is equivalent to BUSA90014 Brand Management in MC-BAPTME
Last updated: 12 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 12 November 2022