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Brand Management (BUSA90014)
Graduate courseworkPoints: 12.5On Campus (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | June |
---|---|
Fees | Look up fees |
Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods.
Intended learning outcomes
On completion of this subject, students should be able to:
- Understand the nature and operation of brands
- Conduct research in order to identify existing brand equity
- Implement brand positioning
- Optimise an organisation’s brand architecture
- Develop a coherent and successful brand strategy
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Case preparation and discussion | Throughout the teaching period | 25% |
Take Home Final Examination
| End of the teaching period | 75% |
Last updated: 31 January 2024
Dates & times
- June
Mode of delivery On Campus (Parkville) Contact hours 30 hours Total time commitment 170 hours Pre teaching start date 25 May 2022 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 25 June 2022 to 28 June 2022 Last self-enrol date 31 May 2022 Census date 27 June 2022 Last date to withdraw without fail 28 June 2022 Assessment period ends 28 June 2022
Additional delivery details
This subject is only available to students admitted to MC-BAPTME, or with permission of the MBA course coordinator
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BAPTME and doesn't accept cross-faculty enrollments.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024