Handbook home
Business Strategy (BUSA90027)
Graduate courseworkPoints: 12.5On Campus (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | September |
---|---|
Fees | Look up fees |
Businesses operate in a competitive environment. Although some business may not have competitors when they are first established, if they are successful competitors will come. Hence, it is necessary for a business to understand how it can achieve success and sustain that success in the competitive arena. This course is designed to provide the tools, concepts, and frameworks to both formulate and to execute a sustainable competitive advantage. The focus is not how to be better than your competitors but rather how to be unique or different than your competitors. This perspective allows for multiple “winners” in an industry each targeting a different set of customers as opposed to direct, head-to-head competition that is usually destructive to both competitors.
Intended learning outcomes
On completion of this subject, students should be able to:
- Identify the opportunities for a business to achieve competitive advantage
- Use tools and concepts to formulate sustainable strategy
- Clearly identify and execute the steps required to launch and sustain a strategy
- Analyse a business strategy and determine why it is successful or unsuccessful
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation and discussion
| Throughout the teaching period | 10% |
Individual assignment
| Midway through the subject | 10% |
Syndicate Project; Report (equivalent of 750 word individual) and Presentation (equivalent of 750 word individual)
| Midway through the subject | 30% |
End-of-semester examination
| During the examination period | 50% |
Last updated: 31 January 2024
Quotas apply to this subject
Dates & times
- September
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 1 August 2022 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 1 September 2022 to 2 October 2022 Last self-enrol date 8 August 2022 Census date 2 September 2022 Last date to withdraw without fail 16 September 2022 Assessment period ends 2 October 2022
Additional delivery details
This subject is only available to students admitted to GD-BA, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to GD-BA, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024