Visual Communication and Digital Media (MECM20014)
Undergraduate level 2Points: 12.5Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
Overview
| Availability | Semester 2 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject offers a critical analysis of the ways in which contemporary practices of visual communication are being reshaped by digital media. It provides an overview of the digitisation of key visual media such as photography, cinema and video, and addresses the social and political implications of the growing use of digital networks as primary forms for the distribution and consumption of images. On successfully completing this subject, students will have gained an understanding of a wide range of issues affecting contemporary communications.
Students will engage with key issues for 21st century media industries including:
• how professional organisations such as news media and institutions such as courts deal with the changing ground for claims to truth and realism by media such as photography, film and video;
• the implications of photo-sharing and social networking websites as new cultural forms for the circulation of images;
• the blurring of lines between amateur and professional media production, and the growing use of visual communication by activists and NGOs.
Intended learning outcomes
On completion of this subject, students should be able to:
- Demonstrate knowledge of the key concepts of visual communication, digital media, visual analysis, and networked culture.
- Recognise and explain the differing methodologies for understanding the relation between technological change in media industries and new practices of visual communication
- Identify and critically engage with an interdisciplinary approach to contemporary modes of visual communication.
- Demonstrate a capacity for critical thinking in relation to local and global processes of visual communication in the digital era.
Generic skills
- Prepare and present their ideas in both verbal and written mode, and in conformity to conventions of academic presentation.
- Reflect on their own learning and take responsibility for organising personal study.
- Participate in discussion and group activities and be sensitive to the participation of others.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Essay
| Mid semester | 30% |
Essay
| End of semester | 70% |
| Hurdle requirement: This subject has a minimum requirement of (or at least) 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures, in person or via online delivery. All pieces of assessment must be submitted to pass this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. (Complete not less than 50% of word count) | Throughout the teaching period | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 2% per working day.
Last updated: 31 January 2024
Dates & times
- Semester 2
Principal coordinator Nikos Papastergiadis Mode of delivery Dual-Delivery (Parkville) Contact hours 36 hours per semester: 1-hour lecture and 1.5- hour tutorial per week. Total time commitment 170 hours Teaching period 25 July 2022 to 23 October 2022 Last self-enrol date 5 August 2022 Census date 31 August 2022 Last date to withdraw without fail 23 September 2022 Assessment period ends 18 November 2022 Semester 2 contact information
Time commitment details
170 hours
Last updated: 31 January 2024
Further information
- Texts
- Links to additional information
Last updated: 31 January 2024