Advertising and Media (MECM20015)
Undergraduate level 2Points: 12.5Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
Overview
| Availability | Semester 1 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject is designed to provide students with a comprehensive understanding of advertising in the changing media environment. Through set readings, case studies and class discussions, students will be introduced to a wide range of issues surrounding advertising and media, including the rise of consumerism and materialism, the current advertising industry, advertising and consumer wellbeing, and persuasion through covert advertising. The subject will also address the implications of advertising practices on critical groups such as children and youth and discuss ethics and regulations. Lessons from this subject will enhance students’ knowledge and understanding of different ways in which advertising informs and influences society and help students become responsible persuaders and competent media users.
This subject does not focus on how to create advertisements or develop communications campaigns. Instead, it concentrates on how advertising is placed in a larger economic, regulatory, and social context, with an aim to provide an important foundation for practice.
Intended learning outcomes
On completion of this subject, students should have:
- An understanding of key issues and conflicting arguments surrounding advertising in the changing media environment;
- the ability to identify and analyse economic and technological forces transforming advertising;
- the ability to critically evaluate current advertising practices and their impacts and make sound suggestions for improvement; and
- analytical skills to apply broad media theories and concepts to engage in critical discussion on advertising and society.
Generic skills
Students who successfully complete this subject will be able to:
- Demonstrate fundamental research skills and critical evaluation;
- Present their ideas in both verbal and written mode and in conformity to academic protocols;
- Participate in class discussion and effectively work with project group members.
Last updated: 18 January 2025
Eligibility and requirements
Prerequisites
Corequisites
Non-allowed subjects
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 18 January 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Group presentation in an assigned tutorial
| Weeks 4-11 | 10% |
Analytical essay
| Mid semester | 30% |
Research report
| During the examination period | 50% |
Tutorial participation (reading material presentation and in-class activities)
| Throughout the semester | 10% |
| Hurdle requirement: This subject has a minimum requirement of (or at least) 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures, in person or via online delivery. All pieces of assessment must be submitted to pass this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. (Complete not less than 50% of word count) | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 2% per working day.
Last updated: 18 January 2025
Dates & times
- Semester 1
Coordinator Wonsun Shin Mode of delivery Dual-Delivery (Parkville) Contact hours 24 hours per semester: 1-hour lecture and 1- hour tutorial per week. Total time commitment 170 hours Teaching period 28 February 2022 to 29 May 2022 Last self-enrol date 11 March 2022 Census date 31 March 2022 Last date to withdraw without fail 6 May 2022 Assessment period ends 24 June 2022 Semester 1 contact information
Last updated: 18 January 2025
Further information
- Texts
- Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Biomedicine
- Bachelor of Commerce
- Bachelor of Design
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 18 January 2025