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Foundations in Qualitative Methods (MGMT90202)
Graduate courseworkPoints: 12.5Not available in 2022
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
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Overview
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This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core qualitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative approaches of collecting data (including case studies, interviews, ethnography, archival and documentary evidence and physical and visual artefacts), and alternative techniques for analysing and interpreting qualitative data. Whilst this subject will not provide the depth required of a specialist in any particular technique, by the end of this subject, students will be able to read, unpack and critique a research paper using a particular qualitative method.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the range of qualitative research methods deployed in social and organisational research
- Articulate a qualitative research design appropriate to research questions examined by management and marketing researchers
- Interpret and critically analyse qualitative research papers deploying different qualitative research approaches
- Present the results of qualitative analyses
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills, which should be enhanced through the study of research design and research methods
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into one of the following
- Admission into the MC-COMMGMT Master of Commerce (Management)
- Admission into the MC-COMMKTG Master of Commerce (Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation
| Throughout the teaching period | 10% |
Individual written assigments
| Throughout the teaching period | 40% |
Individual research proposal
| End of semester | 50% |
Last updated: 9 April 2024
Dates & times
Not available in 2022
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
TBC
Last updated: 9 April 2024