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Principles of Marketing (MKTG10001)
Undergraduate level 1Points: 12.5Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Dr Rohan Venkatraman: venkatraman.r@unimelb.edu.au
Semester 1
Subject Coordinator, A/Prof Daiane Scaraboto: dscaraboto@unimelb.edu.au
Head Tutor, Dr Kanika Meshram: kanika.meshram@unimelb.edu.au
Semester 2
Andrew Zur: ajzur@unimelb.edu.au
Overview
Availability | Summer Term - Dual-Delivery Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- Demonstrate knowledge and comprehension of basic theories and models within marketing
- Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others
- Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments
- Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies
Generic skills
- High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.
- Moderate level of development: oral communication; receptiveness to alternative ideas.
- Some level of development: use of computer software, participation and engagement in research studies
Last updated: 11 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
325-211 Principles of Marketing
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 11 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Pre-tutorial activity participation
| Throughout the semester | 5% |
Individual essay
| First half of the teaching period | 10% |
Group assignment (usually in groups of 2-4)
| Week 10 | 20% |
Research component: Participation in – and learning about – marketing research throughout the semester
| Throughout the semester | 5% |
End-of-semester examination
| During the examination period | 60% |
Additional details
Important online examination information: This examination is the equivalent of a 2-hour assessment; however, students are provided with 3-hours to accommodate the time that will be required for typesetting of mathematical expressions and/or the uploading of documents.
Last updated: 11 April 2024
Dates & times
- Summer Term
Coordinator Rohan Venkatraman Mode of delivery Dual-Delivery (Parkville) Contact hours Two 2-hour lectures and two 1-hour tutorial per week for six weeks Total time commitment 170 hours Teaching period 4 January 2022 to 13 February 2022 Last self-enrol date 11 January 2022 Census date 21 January 2022 Last date to withdraw without fail 4 February 2022 Assessment period ends 21 February 2022 Summer Term contact information
Dr Rohan Venkatraman: venkatraman.r@unimelb.edu.au
- Semester 1
Principal coordinator Daiane Scaraboto Mode of delivery Dual-Delivery (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 28 February 2022 to 29 May 2022 Last self-enrol date 11 March 2022 Census date 31 March 2022 Last date to withdraw without fail 6 May 2022 Assessment period ends 24 June 2022 Semester 1 contact information
Subject Coordinator, A/Prof Daiane Scaraboto: dscaraboto@unimelb.edu.au
Head Tutor, Dr Kanika Meshram: kanika.meshram@unimelb.edu.au
- Semester 2
Principal coordinator Andrew Zur Mode of delivery Dual-Delivery (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 25 July 2022 to 23 October 2022 Last self-enrol date 5 August 2022 Census date 31 August 2022 Last date to withdraw without fail 23 September 2022 Assessment period ends 18 November 2022 Semester 2 contact information
Andrew Zur: ajzur@unimelb.edu.au
Time commitment details
170 Hours
Last updated: 11 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Subject notes
- Related Handbook entries
This subject contributes to the following:
Type Name Breadth Track Marketing Strategy Breadth Track Product Management Breadth Track The Mind of the Consumer Breadth Track Marketing Communications and Branding - Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 11 April 2024