Retailing (MKTG30006)
Undergraduate level 3Points: 12.5Dual-Delivery (Parkville)
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
To learn more, visit COVID-19 course and subject delivery.
Overview
| Availability | Semester 1 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
Retailing globally is in a state of rapid evolution – driven by technological advances, consumer trends, and global market dynamics. In this challenging and engaging environment, retail managers make complex decisions involving: retail strategy; complex retail channels; customer trends; retail locations; merchandise and service planning; training and motivating staff; the pricing, presentation and promotion of merchandise; and the impact of retail operations upon people, society and the environment. Agility and diverse capabilities are necessary to make these decisions efficiently and effectively, to create an edge in mature and crowded marketplaces. Omni-channel Retailing has a dual focus to: (1) introduce the fundamental concepts and principles of retail; and (2) explore the frontiers of retailing globally. This involves examining strategic and tactical retailing issues in complex retail environments—to enhance competitive advantage.
Intended learning outcomes
On successful completion of Retail Management, students should be able to:
- Explain the central role of retail in society, and the impact of key market/retail trends upon this sector in the local and global contexts
- Evaluate the omnichannel retail landscape to develop omnichannel retail experiences that dynamically evolve to anticipate shifting expectations of customers and enhance strategic competitive advantage
- Understand and apply appropriate frameworks to develop and implement effective retail marketing strategy to create value for the retailer and the customer
- Evaluate the implementation of the retail marketing strategy through the retail mix – including product and merchandise mix, pricing, location and store- design, promotions, and store management - to improve the total customer experience and retailer market competitiveness
- Interpret retail problems and be capable of critically evaluating and applying appropriate retail management models and evidenced-based techniques to generate solutions and support agile decision-making
- Engage in responsible retailing with an awareness of social, cultural, and environmental responsibilities, and the sustainability implications of retail decisions and practices
Generic skills
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High level of development: oral communication; written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; receptiveness to alternative ideas
-
Moderate level of development: use of computer software; accessing data and other information from a range of sources
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Some level of development: statistical reasoning; synthesis of data and other information; evaluation of data and other information
Last updated: 20 March 2025
Eligibility and requirements
Prerequisites
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG10001 | Principles of Marketing |
Summer Term (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 20 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Individual assessments: 5 x short quizzes
| From Week 3 to Week 10 | 15% |
Group assignment (in groups of 3-4 students)
| From Week 10 to Week 12 | 25% |
Tutorial participation | Throughout the teaching period | 10% |
End-of-semester examination
| During the examination period | 50% |
Additional details
Important online examination information: This examination is the equivalent of a 2-hour assessment; however, the exam will be conducted as a 3 day take home assessment.
Last updated: 20 March 2025
Dates & times
- Semester 1
Principal coordinator Peter Matheis Mode of delivery Dual-Delivery (Parkville) Contact hours One 2-hour lecture and one 1-hour tutorial per week Total time commitment 170 hours Teaching period 28 February 2022 to 29 May 2022 Last self-enrol date 11 March 2022 Census date 31 March 2022 Last date to withdraw without fail 6 May 2022 Assessment period ends 24 June 2022 Semester 1 contact information
Dr Peter Matheis: peter.matheis@unimelb.edu.au
Time commitment details
170 Hours
Last updated: 20 March 2025
Further information
- Texts
- Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 20 March 2025