Strategic Political Communication (POLS90062)
Graduate courseworkPoints: 12.5Online
From 2023 most subjects will be taught on campus only with flexible options limited to a select number of postgraduate programs and individual subjects.
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Overview
| Availability | July - Online |
|---|---|
| Fees | Look up fees |
This subject examines the strategies used by political actors to communicate with a focus on political, public and government communication in the mature liberal democracies of Australia, the United Kingdom and the United States. Topics covered include theories of political communication and how news media cover politics, ‘spin’ and PR methods used by politicians to manage the media, political advertising, political oratory, government communication and broadcast political interviews.
Intended learning outcomes
On completion of this subject students should:
- be able to demonstrate understanding of key studies and major theoretical frameworks deployed in the analysis of strategic political communication;
- be able to critically analyse the relationship between media and political processes;
- be able to demonstrate an advanced understanding of how communication operates within and across various political, public and government contexts.
Generic skills
On completion of this subject students should:
- be able to demonstrate an advanced capacity for critical, analytical and independent thinking in both theoretical and practical contexts of debate and interaction;
- be able to demonstrate competence in advanced library searches and information retrieval;
- be able to demonstrate conformity to academic protocols of presentation and research procedures.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Media & Communication, Politics and International Studies or Public Policy at Undergraduate level
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
A project
| 1 Weeks after the end of teaching | 20% |
A writen essay due in late September
| due in late September | 80% |
| Hurdle requirement: As this is an Intensively-taught subject, Lecture/Seminar attendance is compulsory for all classes and regular class participation is expected. | Throughout the teaching period | N/A |
Additional details
Last updated: 31 January 2024
Dates & times
- July - Online
Principal coordinator Sally Young Mode of delivery Online Contact hours This subject is comprised of online content and seminars delivered as an intensive over 5 days (approx 32 hours total) Total time commitment 170 hours Pre teaching start date 15 July 2022 Pre teaching requirements N/A Teaching period 18 July 2022 to 22 July 2022 Last self-enrol date 15 July 2022 Census date 5 August 2022 Last date to withdraw without fail 9 September 2022 Assessment period ends 1 October 2022 July contact information
Time commitment details
Total 170 hours
Last updated: 31 January 2024
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Public Administration Course Master of Public Administration (Enhanced) Specialisation (formal) Public Policy and Management Specialisation (formal) Public Policy and Management Specialisation (formal) Media and Communications Specialisation (formal) Media and Communications Major Governance, Policy and Communication Major Governance, Policy and Markets Informal specialisation PD-ARTS Public Policy and Management - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
Last updated: 31 January 2024