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Persuasion for Policymakers (PPMN90046)
Graduate courseworkPoints: 12.5On Campus (Parkville)
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
August
Overview
Availability | August |
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Fees | Look up fees |
The ability to influence and persuade is a key skill for policymakers and public managers whether it’s presenting advice to senior decision makers, influencing a group in a meeting or building support with stakeholders.
This subject provides a practical introduction to persuasion, exploring both classical and contemporary theories and ideas. It draws on the art of rhetoric and the fields of social psychology, communication and management. Students will be introduced to the key concepts and tools underpinning persuasion and learn how to influence, build rapport and trust. The use of persuasion will be explored in a range of scenarios at the individual and group level through case study analysis and practice-based tasks which will develop students’ hands-on skills.
Intended learning outcomes
On successful completion of this subject, students will be able to:
- identify and explain theories of persuasion and apply them in a public policy and management context
- analyse and critique different persuasive techniques and their influence on audiences
- craft and present persuasive communication, both written and verbal
- appreciate the differences between power and influence and how these are exercised
- understand the key principles that underpin influence and develop effective strategies to building support
Generic skills
On completion of this subject students should:
• be able to demonstrate competence in critical, creative and theoretical thinking through essay writing, seminar discussion and presentations, conceptualising theoretical problems, forming judgments and arguments from conflicting evidence, and by critical analysis;
• be able to demonstrate proficiency in the application of analysis skills to empirical problems;
• be able to demonstrate an understanding of the academic protocols of research and presentation.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
A research paper
| 2 Weeks after the end of teaching | 50% |
A campaign brief
| 6 Weeks after the end of teaching | 50% |
Hurdle requirement: As this is an Intensively-taught subject, Seminar attendance is compulsory for all classes. All pieces of written work must be submitted to pass this subject. | Throughout the teaching period | N/A |
Additional details
Last updated: 31 January 2024
Dates & times
- August
Coordinator Maria Katsonis Mode of delivery On Campus (Parkville) Contact hours 24 hours; delivered over three full days (Friday 26 August, Saturday 27 August and Friday 2 September) Total time commitment 170 hours Pre teaching start date 12 August 2022 Pre teaching requirements Students will be expected to undertake reading and preparation prior to the first face-to-face session. Full details are provided on the subject LMS page. Teaching period 26 August 2022 to 2 September 2022 Last self-enrol date 15 August 2022 Census date 26 August 2022 Last date to withdraw without fail 23 September 2022 Assessment period ends 14 October 2022 August contact information
Time commitment details
170 Hours
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
Readings will be provided online via the LMS prior to the commencement of the subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Public Administration Course Master of Public Administration (Enhanced) - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024