Master of Marketing (294PN) // Course structure

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Course structure

  • These programs are only available part-time. Student needs to complete Leadership as the first subject.
  • Students who discontinue from the Master of Marketing but have successfully completed the requirements of the Graduate Diploma in Marketing will be eligible to receive the Graduate Diploma in Marketing as an exit award.

The Master of Marketing is a 13-subject program, which includes 9 core subjects and 4 marketing elective subjects.

Subject options

Required Subjects

Code Name Study period Credit Points
BUSA90552 Business Essentials
July (Online)
July (On Campus - Parkville)
August (Online)
September (On Campus - Parkville)
October (Online)
 12.5
 
Code Name Study period Credit Points
BUSA90480 Leadership
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
Winter Term (On Campus - Parkville)
September (On Campus - Parkville)
October (Online)
 6.25
BUSA90481 Managerial Ethics & Business Environment
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
October (Online)
 6.25
BUSA90060 Data Analysis
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90193 Managerial Economics
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90243 Marketing
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90224 Managing People
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
 12.5
BUSA90042 Consumer Behaviour
May (On Campus - Parkville)
 12.5
BUSA90258 Marketing Research
July (On Campus - Parkville)
 12.5
BUSA90261 Marketing Strategy
April (On Campus - Parkville)
 12.5

Electives

The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as:

 

Code Name Study period Credit Points
BUSA90172 Leadership and Change
September (On Campus - Parkville)
 12.5
BUSA90248 Marketing Communications
January (On Campus - Parkville)
 12.5
BUSA90273 Negotiations
January (On Campus - Parkville)
March (On Campus - Parkville)
May (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
 12.5
 
Code Name Study period Credit Points
BUSA90013 Brand Management
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
 12.5
MKTG90039 Marketing Analytics
January (On Campus - Parkville)
 12.5
BUSA90527 Digital Product Management
August (On Campus - Parkville)
 12.5
BUSA90299 Product Management Not available in 2023 12.5
 
Code Name Study period Credit Points
BUSA90549 Strategic Pricing & Business Insights
September (On Campus - Parkville)
 12.5

Last updated: 10 November 2023