Graduate Certificate in Publishing and Communications (Advanced) (GCA-PUBCOM) // Attributes, outcomes and skills

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Intended learning outcomes

Students who successfully complete the Graduate Certificate in Publishing and Communications (Advanced) should have:

  • An introductory knowledge of editorial principles and methods across a range of genres and media
  • A practical knowledge of electronic editing and publishing for digital media
  • Skills in research, writing and thinking critically about processes of change in the publishing and communications industries

Generic skills

On completion of this course, students should have acquired skills in:

  • Leadership and effective communication
  • Project management
  • Innovative problem solving
  • Team work and liaison in professional contexts
  • Research, writing and communication

Graduate attributes

Graduates of the Graduate Certificate (Advanced) in Publishing and Communication will have acquired the following attributes:


Academic distinction

  • They will be critical, creative thinkers with an in-depth understanding of publishing practices across a range of media, and the ability to apply their knowledge and skills in a broad range of professional contexts.

Active citizenship

  • They will be active ethical citizens with an engaged awareness of issues such as human rights, social inclusion, ethics and the environment, and the relationship between publishing, citizenship and the public sphere.


Integrity and self-awareness

  • They will be self-critical, self-motivated industry practitioners with the capacity to work independently and in groups, and ability to demonstrate high levels of knowledge, adaptability and self-awareness, in a broad range of professional contexts.

Last updated: 10 November 2023