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Graduate Diploma in Marketing (GD-MKTG) // Course structure
You’re currently viewing the 2023 version of this course
About this course
Coordinator
Sven Feldmann
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
Future students:
Admissions Office
200 Leicester Street
Carlton Victoria 3053 Australia
Tel: 61 3 9349 8200
Email: study@mbs.edu
Coordinator
Jim Frederickson
Course structure
The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.
Compulsory Subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90552 | Business Essentials |
July (Online)
July (On Campus - Parkville)
August (Online)
September (On Campus - Parkville)
October (Online)
|
12.5 |
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
Winter Term (On Campus - Parkville)
September (On Campus - Parkville)
October (Online)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
October (Online)
|
6.25 |
BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90042 | Consumer Behaviour | May (On Campus - Parkville) |
12.5 |
BUSA90261 | Marketing Strategy | April (On Campus - Parkville) |
12.5 |
Elective Subjects
The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90248 | Marketing Communications | January (On Campus - Parkville) |
12.5 |
BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90527 | Digital Product Management | August (On Campus - Parkville) |
12.5 |
BUSA90172 | Leadership and Change | September (On Campus - Parkville) |
12.5 |
BUSA90273 | Negotiations |
January (On Campus - Parkville)
March (On Campus - Parkville)
May (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90299 | Product Management | Not available in 2023 | 12.5 |
Last updated: 10 November 2023