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Master of Entrepreneurship (Enhanced) (MC-ETRENH) // Attributes, outcomes and skills
About this course
Principal Coordinator
Gerda Gemser
Contact
Program Director:
Professor Gerda Gemser
gerda.gemser@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Future Students:
Further information: Submit an enquiry
Intended learning outcomes
On completion of this course, graduates should be able to:
Learning Outcome 1: Graduates of this degree will be adept at creating, analysing and evaluating entrepreneurial ventures.
- Describe, explain, and apply the body of knowledge including lean start-up, the commercialisation process, brand building and tests of innovation for new ventures of different types
- Identify and apply methods for researching entrepreneurship related problems
- Evaluate the impact of a range of social, cultural and environmental factors on enterprises and the market.
Learning Outcome 2: Graduates of this degree will be creative, critical and design thinkers in relation to entrepreneurial practice and in developing evidence-based solutions to problems in enterprises
- Explain and critically analyse how to launch and develop new start-ups from ideation, formulation, specification and execution using design thinking methodology
- Identify strategic issues and solutions in relation to growth and pathways to market for enterprises
- Apply knowledge of theory to analyse problems in different markets nationally and globally
- Demonstrate creativity in the application of knowledge to problem solving and entrepreneurial practice.
Learning Outcome 3: Graduates of this degree will be effective and ethical decision makers of entrepreneurial enterprises.
- Apply basic data analytic and/or statistical techniques to analyses enterprise decisions
- Develop and apply ethical frameworks for decision-making
- Apply governance strategies to create sustainable enterprises
- Utilise a range of tools of analysis relevant to the evaluation of business planning, pitching, financing, leading and growing enterprises, as well as product and market fit
- Use evidence-based research techniques to support and evaluate decisions
- Execute a pop-up enterprise requiring research, validation and business processes evaluation
- Apply knowledge of entrepreneurship discipline to create a viable entrepreneurial venture.
Learning Outcome 4: Graduates of this degree will be competent in professional knowledge and skills in the entrepreneurship discipline in preparation for an entrepreneurial career.
- Demonstrate networking and collaboration skills
- Demonstrate an understanding of the requirements to be a successful entrepreneur including self-awareness, creativity, reflective practice, and strategies to motivate and lead others and to manage change
- Demonstrate the capacity to successfully work independently with personal accountability
- Appraise recent developments in the entrepreneurship discipline.
Generic skills
- Appraisal of state-of-the-art theories, principles, and techniques
- Critical evaluation of evidence in support of an argument or proposition
- Problem solving and creativity through the creative application of appropriate theories, principles, techniques, and data
- Written and oral communication of ideas, theories and solutions to peers and the wider community
- Ability to synthesize ideas, theories and data in developing opportunities and solving problems
- Ethical practice through knowledge of ethical decision making and knowledge of best practice
- Research skills including the retrieval and application of information from a variety of sources
- Demonstrate a capacity to successfully engage in collaborative activities such as group-based work and activities
- Demonstrate self-awareness and reflective practice
- Demonstrate a capacity to embrace uncertainty and flexibility
- Interpret and effectively communicate research results, both orally and in written form, to specialist and non-specialist audiences.
Graduate attributes
On successful completion of this degree graduates will be:
- Adept at analysis and evaluation of social and business problems to enable evidence-based enterprise decision making
- Proficient in professional knowledge and skills in entrepreneurial practices
- Skilled at identifying and implementing entrepreneurial business opportunities in a simulated real-life environment
- Competent at analysing and evaluating information to enable evidenced-based entrepreneurial practice
- Ethical problem solvers in enterprise creation through the application of appropriate concepts, principles and data
- Strategic and critical thinkers in relation to enterprise growth and pathways to market
- Effective communicators of entrepreneurship concepts to peers and the wider community
- Able to conduct basic market research and to retrieve information from a variety of sources
- Able to collaborate to initiate and implement entrepreneurial ventures.
Last updated: 10 November 2023