Master of Marketing Communications (MC-MKTCOMM) // Attributes, outcomes and skills

Intended learning outcomes

Students who complete the Master of Marketing Communications should have:

• A critical understanding of the marketing and communications space in Australia, the Asia-Pacific region and across the world
• A comprehensive understanding and appreciation of the interconnectedness and complexity of the fields of marketing and communications
• A sound understanding of the theory and practice of marketing and communications, within businesses, not-for-profits, the media
• A high-level ability to combine theory and practice in a meaningful way in order to address market opportunities, analyse emerging communication technologies and their impact, and reflect critically on one's own professional and research development

Generic skills

Students who successfully complete the Masters should:

• Develop creativity and initiative in combining theory and practice in order to address the complex challenges of the marketing and communications space, working autonomously and in teams
• Be able to conceptualise, plan and execute a substantial, independent, research-based project in the form of a minor thesis, demonstrating high-level skills in interdisciplinary and comparative research, analysis and critique, underpinned by a thorough understanding of academic protocol and presentation
• Be able to to plan and execute an internship or group-project-based capstone experience, integrating the knowledge and skills acquired in the course, and demonstrating an ability to solve problems and respond to developments that arise in a professional and research context with creativity, integrity and cultural sensitivity

Graduate attributes