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Marketing Research (BUSA90258)
Graduate courseworkPoints: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability(Quotas apply) | July |
---|---|
Fees | Look up fees |
This subject will focus on how both qualitative and quantitative aspects of marketing research can help managers address substantive marketing problems including: market segmentation, targeting and positioning, estimating market potential, forecasting demand, developing advertising and pricing, and introducing new products. The subject uses a combination of lectures, case discussions, and exercises to develop a better understanding of the process of marketing research. An important aspect of the subject involves getting hands-on experience with marketing research problems through a field project. This project will require students to integrate everything that they have learned to conduct an actual research project from problem definition through a final report and presentation.
Intended learning outcomes
On completion of this subject, students should be able to:
- translate marketing and management issues into marketing research problems that are suitable for investigation.
- develop a marketing research plan to investigate the problem (s) under consideration.
- conduct qualitative and quantitative marketing research using a variety of marketing research techniques.
- design and implement a survey instrument to conduct primary research.
- interpret the results of various statistical analyses and understand the limitations of these analyses.
- write a concise marketing research report to detail the research process, recommendations, and implementation plan.
- understand the role of marketing research in helping marketing managers make better marketing decisions.
Last updated: 10 November 2023
Eligibility and requirements
Prerequisites
87.5 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
June (On Campus - Parkville)
Winter Term (On Campus - Parkville)
March (On Campus - Parkville)
Summer Term (On Campus - Parkville)
October (Online)
September (On Campus - Parkville)
March (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
October (Online)
September (On Campus - Parkville)
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
July (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90093 | Finance |
July (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (On Campus - Parkville)
July (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
July (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90482 | General Management 1 | September (On Campus - Parkville) |
62.5 |
BUSA90483 | General Management 2 | January (On Campus - Parkville) |
43.75 |
25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90227 | Operations |
April (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
July (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90026 and BUSA90227 are concurrent pre-requisite and may be done concurrently with the subject.
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 10 November 2023
Assessment
Description | Timing | Percentage |
---|---|---|
Contribution to class learning | Throughout the teaching period | 5% |
Research proposal
| Week 2 | 5% |
Qualitative research report
| Week 5 | 10% |
Project presentation
| Week 10 | 10% |
Final report
| End of the teaching period | 30% |
End-of-semester examination
| During the examination period | 40% |
Last updated: 10 November 2023
Quotas apply to this subject
Dates & times
- July
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 26 June 2023 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during the pre-teaching period Teaching period 3 July 2023 to 8 September 2023 Last self-enrol date 27 June 2023 Census date 14 July 2023 Last date to withdraw without fail 18 August 2023 Assessment period ends 15 September 2023
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.
The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.
Last updated: 10 November 2023
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 10 November 2023