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Word as Image in Space and Time (GDES30006)
Undergraduate level 3Points: 12.5On Campus (Southbank)
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Overview
Availability | Semester 2 |
---|---|
Fees | Look up fees |
Word as Image in Space and Time introduces students to the fundamental principles and skills of visual communication using bespoke letterforms and experimental layout and design.
Through a programme of lectures, workshops, speculative project work and class discussion, students will develop an understanding of how letterform placement, innovative design and craft have shaped written and typographic communication across historical and contemporary cultures, contexts and media.
Students will apply a range of typographic solutions, including refined drawing skills, inventive graphic design, marketing, logos, brand language and unique alphabetic forms, to meet contemporary market and studio requirements.
Students will progressively craft an industry-ready folio of typographic designs.
Intended learning outcomes
On completion of this subject, students should be able to:
- research and analyse innovative cross-cultural and multi-lingual and historical graphic approaches to bespoke creative typographic communication;
- prepare a strategic design response to a brief informed by historical and cultural research;
- develop, refine and reflect on typographic craft;
- apply analogue and digital typographic skills and technique;
- create a cohesive creative typographic communication folio to a professional studio standard.
Generic skills
On completion of this subject, students should be able to:
- apply problem-solving and analytical thinking skills to undertake critical analysis;
- articulate and present ideas from a range of design precedents;
- develop and communicate concepts by working with different design methodologies;
- demonstrate an understanding of challenges for the professional visual artist in the 21st century;
- sustain an understanding of their relationship with and responsibility to the cultural environment and society.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
All of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
GDES20001 | Graphic Design Studio 2: Image & Media | Semester 1 (On Campus - Southbank) |
12.5 |
GDES20002 | Colour Studio | Semester 2 (On Campus - Southbank) |
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Creative Typography Project 1, including set exercises and tasks, working folio, design research, and design pitch presented before final work submission
| Early in the teaching period | 25% |
Creative Typography Project 2, including set exercises and tasks, working folio, design research, and design pitch presentation.
| During the assessment period | 60% |
Research journal with critical reflection designed in a magazine format.
| During the assessment period | 15% |
Hurdle requirement: Submission of industry-ready folio complete with designs completed in Project 1, Project 2, and the Research Journal. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement. | Throughout the teaching period | N/A |
Last updated: 31 January 2024
Dates & times
- Semester 2
Coordinator Peter Burke Mode of delivery On Campus (Southbank) Contact hours 36 hours, comprising one 3-hour studio class per week Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Bachelor of Design Informal specialisation Typography
Last updated: 31 January 2024