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Advertising, Media and Society (MECM20015)
Undergraduate level 2Points: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject is designed to provide students with a comprehensive understanding of advertising in the changing media environment. Through set readings, case studies and class discussions, students will be introduced to a wide range of issues surrounding advertising, including the rise of consumerism and materialism, the current advertising industry, advertising and consumer wellbeing, and persuasion through covert and data-driven advertising. The subject will also address the implications of advertising practices on critical groups such as children and youth and discuss ethics and regulations. Lessons from this subject will enhance students’ knowledge and understanding of different ways in which advertising informs and influences society and help students become responsible persuaders and competent media users.
This subject does not focus on how to create advertisements or develop communications campaigns. Instead, it concentrates on how advertising is placed in a larger economic, regulatory, and social context, with an aim to provide an important foundation for practice.
Intended learning outcomes
On completion of this subject, students should have:
- An understanding of key issues and conflicting arguments surrounding advertising in the changing media environment
- The ability to identify and analyse economic and technological forces transforming advertising
- The ability to critically evaluate current advertising practices and their impacts and make sound suggestions for improvement
- Analytical skills to apply broad media theories and concepts to engage in critical discussion on advertising and society
Generic skills
Students who successfully complete this subject will be able to:
- Demonstrate fundamental research skills and critical evaluation
- Present their ideas in both verbal and written mode and in conformity to academic protocols
- Participate in class discussion and effectively work with project group members
Last updated: 27 April 2024
Eligibility and requirements
Prerequisites
Corequisites
Non-allowed subjects
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 27 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Group presentation in an assigned tutorial
| Weeks 4-11 | 10% |
Position paper
| Mid semester | 30% |
Research paper
| During the examination period | 50% |
Participation in tutorial discussions and activities
| Throughout the semester | 10% |
Hurdle requirement: This subject has a minimum requirement of (or at least) 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures, in person or via online delivery. All pieces of assessment must be submitted to pass this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. (Complete not less than 50% of word count) | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 2% per working day.
Last updated: 27 April 2024
Dates & times
- Semester 2
Coordinator Wonsun Shin Mode of delivery On Campus (Parkville) Contact hours Total 30 hours per semester: 1-hour lecture and 1.5- hour tutorial per week Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Last updated: 27 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Biomedicine
- Bachelor of Commerce
- Bachelor of Design
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 27 April 2024