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Public Relations and Communications (MECM40006)
HonoursPoints: 12.5Dual-Delivery (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Overview
Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the development of public relations in the context of the historical rise of large corporations
- Recognise the various corporate and community functions of public relations practices
- Apply different theoretical frameworks in critically examining the multiple facets of public relations in various industry contexts; and
- Evaluate the ethical considerations that may arise within various public relations practices.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- The ability to demonstrate a high level of understanding of key communication issues in the industry
- The ability to demonstrate skills in research procedures and critical evaluation
- The ability to present ideas in both verbal and written form and in conformity to professional and academic conventions; and
- The ability to apply pro-active strategies in identifying and solving communication problems at various levels.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
A 15 minute class presentation
| During the teaching period | 20% |
A case study report
| Mid semester | 40% |
A written essay
| During the examination period | 40% |
Hurdle requirement: This subject has a minimum requirement of (or at least) 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures, in person or via online delivery. All pieces of assessment must be submitted to pass this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. (Complete not less than 50% of word count) | Throughout the teaching period | N/A |
Additional details
Assessment submitted late without an approved extension will be penalised at 2% per working day.
Last updated: 31 January 2024
Dates & times
- Semester 1
Coordinator Hao Xu Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
- Semester 2
Coordinator Hao Xu Mode of delivery Dual-Delivery (Parkville) Contact hours Total 30 hours: 12 x 1-hour lecture and a 1.5-hour tutorial per week throughout semester. Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Time commitment details
170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Subject notes
Admission to the Graduate Certificate, Graduate Diploma or fourth year honours in Media and Communication, Master of Global Media Communication, Graduate Diploma in Publishing and Communications, or Master of Publishing and Communications.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Graduate Diploma in Publishing and Communications (Advanced) Specialisation (formal) Media and Communications Specialisation (formal) Media and Communications Major Governance, Policy and Communication Major Governance, Policy and Markets - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024