Advanced Industry Practice - PR (MECM90025)
Graduate courseworkPoints: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
Contact information
Semester 2
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
This subject is designed to provide students with an advanced industry perspective of an area of marketing communications. This practice-based subject is taught by current expert industry practitioners and will give students the opportunity to further hone their skills prior to entering the workforce. Students in this subject will engage with case studies and topical issues in the lecturer’s industry of practice.
Advanced Industry Practice – PR is led by Ms Ashleigh Bonica and Ms Emma Lomas, AMPR Group, who take students through client relations, current changes in the industry and the process of creating a PR plan from scratch.
Given the advanced nature of the subject we recommend that students undertake this subject in the final 100 points of their degree.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate knowledge and understanding of the latest directions of research into marketing and communications practices
- Contribute effectively to the work of the seminar through discussion and presentation of the key issues
- Show a capacity for an advanced skills in identifying and analysing key issues in the marketing communications fields.
Generic skills
On successful completion of this subject, students should be able to:
- Demonstrate competence in advanced library searches and information retrieval
- Demonstrate proficiency in the application of selected methods of analysis
- Demonstrate conformity to academic protocols of presentation and research procedures
- Demonstrate improved capacity in collaborative learning and team skills.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
A marketing communications brief
| Mid semester | 15% |
A group presentation of a marketing communications strategy equivalent to 1,750 words, due towards the end of semester
| Second half of the teaching period | 35% |
An essay
| During the examination period | 50% |
| Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass this subject and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 31 January 2024
Dates & times
- Semester 2
Coordinators Emma Lomas and Ashleigh Bonica Mode of delivery On Campus (Parkville) Contact hours Total 24 hours: 1x2-hour seminar, taught weekly Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Time commitment details
Total 170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
Last updated: 31 January 2024