Advanced Industry Practice - Advertising (MECM90026)
Graduate courseworkPoints: 12.5Online
To learn more, visit 2023 Course and subject delivery.
Overview
| Availability | Semester 1 - Online |
|---|---|
| Fees | Look up fees |
This subject is designed to provide students with an advanced industry perspective of an area of marketing communications. This practice-based subject is taught by current expert industry practitioners and will give students the opportunity to further hone their skills prior to entering the workforce. Students in this subject will engage with case studies and topical issues in the lecturer’s industry of practice.
MECM90026 Advanced Industry Practice – Advertising will be taught by key experts in the Advertising industry, who take students through the key steps and processes involved in a marketing communications brief and strategy.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate a specialist understanding of marketing and communications best practice
- Contribute effectively to the work of the seminar through discussion and presentation of the key issues
- Show a capacity for an advanced level of analysis of key issues in the marketing communications fields; and
- Familiarise themselves with the latest directions of research into marketing communications practice.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
• Problem solving and critical thinking by applying the knowledge gained to case studies, industry issues and other practical assignments;
• Collaborative learning and team skills fostered through the group assignment;
• Research and presentation skills relating to the marketing communications strategy.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into the MC-MKTCOMM Master of Marketing Communications
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Media and Communications, Public Relations, Advertising or other similar cognate area.
Given the advanced nature of the subject it is recommended that students undertake this subject in the final 100 points of their degree.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Semester 1
| Description | Timing | Percentage |
|---|---|---|
An individual Marketing Communications Brief
| Week 5 | 15% |
A group Oral presentation of a Marketing Communications Strategy (with supporting documentation) (1,000 words)
| Due in the last three weeks of semester | 35% |
An individual project, comprising a Final Essay
| End of semester | 50% |
Last updated: 9 April 2024
Dates & times
- Semester 1 - Online
Principal coordinator Justin Gurney Mode of delivery Online Contact hours 2 hour seminar per week - total 24 hours Total time commitment 170 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
Mr Justin Gurney justin.gurney@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2024
Further information
- Texts
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024