Marketing Communications Thesis Part 1 (MECM90032)
Graduate courseworkPoints: 18.75Dual-Delivery (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
Contact information
Semester 1
Semester 2
Overview
| Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate a specialist understanding of the subject being studied
- Show advanced skills of analysis pertinent to the subject
- Show a detailed sense of the theoretical debates in the subject area
- Demonstrate an ability to undertake critical independent research
- Show a good capacity to communicate research in written form.
Generic skills
Students who successfully complete this subject should be able to:
- Prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation
- Reflect on learning and take responsibility for organising personal study
- Undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Admission into the MC-MKTCOMM Master of Marketing Communications
All students must submit a 300 word thesis proposal on a relevant topic for approval by the course coordinator at least 2 weeks prior to the semester of enrolment in the thesis.
To be enrolled into the minor thesis, students must be in the final 100 points of their degree, with a weighted average mark of H2A (75%) across their previous 50 points of study (or equivalent) prior to enrolment in the thesis.
This subject is a capstone in the Master of Marketing Communications program and is not available to Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| ARTS90032 | Research Principles & Practices Graduate |
Semester 2 (Early-Start) (Dual-Delivery - Parkville)
Semester 1 (Early-Start) (Dual-Delivery - Parkville)
|
12.5 |
Non-allowed subjects
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG90019 | Digital Marketing | Not available in 2023 |
6.25 |
| MKTG90032 | Applied Syndicate Project |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
| MULT90019 | Internship II (Semester Long) |
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
|
25 |
MKTG90031 Minor Thesis - Marketing Communications
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
A thesis on an approved topic written over two consecutive semesters, due at the end of the second semester of enrolment.
| due at the end of the second semester of enrolment. | 100% |
| Hurdle requirement: Students are required to attend a minimum of 80% of supervision meetings in order to pass this subject. | Throughout the teaching period | N/A |
Additional details
Please note: This assessment statement applies to the entire enrolment across Parts 1 and 2 of the subject (i.e. MECM90032 and MECM90033 together).
Last updated: 31 January 2024
Dates & times
- Semester 1
Coordinators Hao Xu and Xin Pei Mode of delivery Dual-Delivery (Parkville) Contact hours Total 25 hours: Regular meetings with the supervisor across two consecutive semesters. Total time commitment 510 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
- Semester 2
Coordinator Hao Xu Mode of delivery Dual-Delivery (Parkville) Contact hours Total 25 hours: Regular meetings with the supervisor across two consecutive semesters. Total time commitment 510 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Time commitment details
510 hours total - inclusive of two semesters (thesis Part 1 and Part 2)
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
This subject continues over two consecutive study periods, with students first enrolling in MECM90032 Marketing Communications Thesis Part 1 and then subsequently enrolling in MECM90033 Marketing Communications Thesis Part 2, for a total enrolment of 37.5 credit points. Students will receive an overall result for the subject following completion of the two-subject sequence.
Last updated: 31 January 2024
Further information
- Texts
- Subject notes
- Links to additional information
Last updated: 31 January 2024