Marketing & Media in a Global Context (MECM90034)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
Contact information
Semester 1
Semester 2
Overview
| Availability | Semester 1 - Dual-Delivery Semester 2 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject provides an advanced understanding of the contemporary global marketing communications environment. It traces the emergence of the new generation of global media platforms since the 1980s, and examines the growing structural integration of advertising, marketing and public relations firms over this period as a result of this. Through case studies of global marketing campaigns and global brands, it demonstrates the extent to which global marketers must continue to negotiate different cultural and regulatory settings within the media, underlining the continuing importance of national and regional contexts in a global environment.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the technological and institutional settings that shape global marketing communications efforts
- Appreciate the new opportunities and challenges that global networks and firms brings to marketing communications practices
- Identify and analyse the range of forces and pressures that affect the success of global marketing communications practices.
Generic skills
On successful completion of this subject, students should be able to demonstrate:
- Competence in advanced library searches and information retrieval
- Proficiency in the application of selected methods of analysis
- Conformity to academic protocols of presentation and research procedures.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Students must meet one of the following prerequisite options:
Option 1
Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
All of
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG90004 | Marketing Management |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
| MECM40006 | Public Relations and Communications |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
AND
One of
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MECM90036 | Foundations of Marketing & Communication |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
25 |
MKTG90027 Foundations of Marketing and Communications
Option 2
Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
OR
Head of Program approval is required for enrolment by Community Access Program (CAP), Inbound Exchange/Study Abroad or Incoming Cross-institutional students.
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Participation in seminar discussions and activities
| Throughout the semester | 10% |
Group project: Seminar presentation (10 minutes duration), due early in semester (approximately weeks 4-6)
| Early in the teaching period | 10% |
Case study essay, due approximately in week 8
| Week 8 | 30% |
Research paper
| End of semester | 50% |
| Hurdle requirement: Students are required to attend 80% of classes in order to pass this subject, and regular class participation is expected. | Throughout the teaching period | N/A |
Last updated: 31 January 2024
Dates & times
- Semester 1
Coordinator Marie Trbovic Mode of delivery Dual-Delivery (Parkville) Contact hours 1 x 2hr seminar per week (total 24 hours) Total time commitment 140 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
- Semester 2
Coordinator Marie Trbovic Mode of delivery Dual-Delivery (Parkville) Contact hours 1 x 2hr seminar per week (total 24 hours) Total time commitment 140 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Time commitment details
140 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
- Links to additional information
Last updated: 31 January 2024