Foundations of Marketing & Communication (MECM90036) // Assessment

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Assessment

DescriptionTimingPercentage

Communications Quiz: Short answer test of Communications stream comprehension.

  • 500 words (equivalent)
Hurdle requirement: For the purposes of meeting this hurdle requirement, this assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement.		Before end of week 65%

Marketing Quiz: Short answer test of Marketing stream comprehension.

  • 500 words (equivalent)
Hurdle requirement: For the purposes of meeting this hurdle requirement, this assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement.		Before end of week 65%

Communications Analysis: Essay-based analysis of examples using subject concepts and theories.

  • 2000 words
Hurdle requirement: For the purposes of meeting this hurdle requirement, this assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement.		During the teaching period20%

Marketing Analysis (group project): Analysis of a specific issue facing specialists in the field of marketing communication, engaging with strategic practices and alternatives in addressing the issue under consideration.

  • 2000 words (equivalent)
Hurdle requirement: For the purposes of meeting this hurdle requirement, this assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement.		During the teaching period20%

Marketing Oral Presentation (group project): 10 minutes

  • 1000 words (equivalent)
Hurdle requirement: For the purposes of meeting this hurdle requirement, this assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement.		During the teaching period10%

Marketing and Communications Research Portfolio: Combined folio of responses to both Marketing and Communications streams, plus an example-based Research Report.

  • 4000 words
Hurdle requirement: For the purposes of meeting this hurdle requirement, this assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement.		During the examination period40%
Hurdle requirement: Students are required to attend a minimum of 80% of classes in order to pass the subject, and regular class participation is expected.Throughout the teaching periodN/A

Last updated: 31 January 2024