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Foundations in Qualitative Methods (MGMT90202)
Graduate courseworkPoints: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
A/Prof Vikram Bhakoo vbhakoo@unimelb.edu.au
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core qualitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative approaches of collecting data (including case studies, interviews, ethnography, archival and documentary evidence and physical and visual artefacts), and alternative techniques for analysing and interpreting qualitative data. Whilst this subject will not provide the depth required of a specialist in any particular technique, by the end of this subject, students will be able to read, unpack and critique a research paper using a particular qualitative method.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the range of qualitative research methods deployed in social and organisational research
- Articulate a qualitative research design appropriate to research questions examined by management and marketing researchers
- Interpret and critically analyse qualitative research papers deploying different qualitative research approaches
- Present the results of qualitative analyses
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills, which should be enhanced through the study of research design and research methods
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into or selection of one of the following:
- MC-COMMGMT Master of Commerce (Management)
- MC-COMMKTG Master of Commerce (Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation
| Throughout the semester | 10% |
Individual presentation during designated week
| Throughout the semester | 30% |
Individual written assignment 1
| Week 6 | 30% |
Individual written assignment 2
| Week 12 | 30% |
Last updated: 9 April 2024
Dates & times
- Semester 2
Coordinator Vikram Bhakoo Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
A/Prof Vikram Bhakoo vbhakoo@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
TBC
Last updated: 9 April 2024