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Entrepreneurship and Product Innovation (MKTG20007)
Undergraduate level 2Points: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Dr Constantin Alba constantin.alba@unimelb.edu.au
Overview
Availability | Semester 2 |
---|---|
Fees | Look up fees |
Entrepreneurship and innovation are about applying new ideas and solutions to address customer needs. This subject introduces theories intertwined with practice on how internal and external or “new” entrepreneurship and innovation can provide value to customers, firms, and other stakeholders. The first part of the course introduces the foundations of entrepreneurship or “exploration”, including idea generation, market analysis, pricing, customer preferences, and channel and sales management. The second part introduces the “exploitation” aspect including the positioning, developing and promoting of new products and services. We also discuss analytic methods that can reduce development risk and improve innovation.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Understand the importance of entrepreneurship and innovation to creating value
- Analyse marketing theory and frameworks in formulating entrepreneurship and innovation
- Construct a marketing plan for new business ventures
- Critically evaluate market entry and product/service innovation development
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical thinking; objective creativity
- Synthesis of data and other information
- Evaluation of data and other information; receptiveness to alternative ideas
- Oral communication; written communication
- Collaborative learning; problem solving
- Team work; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 27 April 2024
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Semester 2 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Students are able to enrol into MKTG10001 Principles of Marketing concurrently, if required. Please note that course progression rules still apply, and concurrent enrolment is for students who did not complete MKTG10001 Principles of Marketing in their first year.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 27 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Group presentation (in groups of 4 students)
| Week 5 | 10% |
Group assignment (in groups of 4 students)
| Week 10 | 20% |
Presentation of group assignment (in groups of 4 students)
| From Week 10 to Week 12 | 10% |
End-of-semester examination
| During the examination period | 60% |
Last updated: 27 April 2024
Dates & times
- Semester 2
Coordinator Constantin Alba Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and a 1-hour tutorial per week Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Dr Constantin Alba constantin.alba@unimelb.edu.au
Time commitment details
170 Hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 27 April 2024
Further information
- Texts
Prescribed texts
You will be advised of prescribed texts by your lecturer.
- Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 27 April 2024