Marketing Management (MKTG90004)
Graduate courseworkPoints: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
Contact information
Semester 1
A/Prof Anish Nagpal anagpal@unimelb.edu.au
Semester 2
A/Prof Daiane Scaraboto - dscaraboto@unimelb.edu.au
Overview
| Availability | Semester 1 Semester 2 |
|---|---|
| Fees | Look up fees |
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the fundamental concepts and principles involved in marketing
- Explain the critical importance of marketing for superior business performance
- Analyse marketing problems facing practitioners and firms and apply relevant theories, concepts and models to generate appropriate solutions
- Analyse various ethical implications facing a marketing manager in their decisions
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost
- Application of marketing theories to real world marketing practice
- Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotion
- Oral and written communication
- Collaborative learning and team work
- Strategic thinking
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Seminar preparation
| Throughout the semester | 10% |
Group presentation (groups of 3-4)
| Throughout the semester | 10% |
Group assignment part 1 (groups of 3-4)
| Mid semester | 10% |
Group assignment Part 2 (groups of 3-4)
| End of semester | 20% |
End of semester examination
| During the examination period | 50% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Coordinator Anish Nagpal Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
A/Prof Anish Nagpal anagpal@unimelb.edu.au
- Semester 2
Coordinator Daiane Scaraboto Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
A/Prof Daiane Scaraboto - dscaraboto@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2024
Further information
- Texts
- Subject notes
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Marketing Communications Course Master of Management Course Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2024