Marketing Research (MKTG90011)
Graduate courseworkPoints: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
About this subject
Contact information
Semester 1
Miss Eunha Han - eunha.han@unimelb.edu.au
Semester 2
Prof Erik Mooi erik.mooi@unimelb.edu.au
Overview
| Availability | Semester 1 Semester 2 |
|---|---|
| Fees | Look up fees |
Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can provide, what research methods are appropriate for the different types of problems, and how data should be collected, analysed, interpreted and presented so that it is meaningful to other users. These are skills students will acquire through their participation in a 'real-life' client-sponsored project.
Intended learning outcomes
MKTG90011 Marketing Research is designed for future marketing managers and researchers. It aims to help students develop skills to address management problems using analytical tools.
On the successful completion of this subject, students should be able to:
- Understand the role of marketing research in marketing decision making;
- Learn the process of conducting marketing research projects;
- Perform essential qualitative and quantitative techniques and methods to analyze marketing research data;
- Understand the implications of marketing research on business development;
- Apply marketing research principles by conducting an in-depth research project for a real management problem.
Generic skills
On the successful completion of MKTG90011 Marketing Research, students should have improved the following skills:
- Synthesis of different schools of thoughts in marketing research, for example the qualitative school of thoughts and the quantitative school of thoughts;
- Problem solving, such as translating a management problem into a research question;
- Written communications;
- Statistical analysis skills;
- Collaborative learning and team work;
- Assessing research materials from a range of sources.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Students must meet one of the following prerequisite options:
Option 1
Admission into one of the following:
- MC-MGMTMKT Master of Management (Marketing)
- MC-DMKTG Master of Digital Marketing
Option 2
Admission into the MC-MKTCOMM Master of Marketing Communications
AND
Note: the following subject/s can also be taken concurrently (at the same time)
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MGMT90148 | Consulting Fundamentals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Workshop quizzes
| Throughout the semester | 10% |
Group project (groups of 4)
| End of semester | 40% |
End of semester examination
| During the examination period | 50% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Coordinator Eunha Han Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
Miss Eunha Han - eunha.han@unimelb.edu.au
- Semester 2
Coordinator Erik Mooi Mode of delivery On Campus (Parkville) Contact hours 36hrs (one 3-hour seminar per week) Total time commitment 170 hours Teaching period 24 July 2023 to 22 October 2023 Last self-enrol date 4 August 2023 Census date 31 August 2023 Last date to withdraw without fail 22 September 2023 Assessment period ends 17 November 2023 Semester 2 contact information
Prof Erik Mooi erik.mooi@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester.
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2024
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Digital Marketing Course Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2024