Marketing for Entrepreneurs (MKTG90025)
Graduate courseworkPoints: 12.5On Campus (Parkville)
To learn more, visit 2023 Course and subject delivery.
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject is designed to provide a strong foundation in marketing techniques for startup businesses by reconciling the practical and theoretical concepts of building new brands. This will involve an examination and understanding of various topics including: idea generation, market analysis, customer alignment, and maximum impact branding techniques. The emphasis of this course will be on the application of marketing paradigms to increase entrepreneurial success, with a particularly strong emphasis on brand building.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Critically evaluate the viability of new market entry;
- Analyse marketing theory and frameworks in formulating a start-up strategy;
- Analyse marketing related issues unique to start-ups and small business; and
- Construct a campaign plan for new marketing ventures.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical thinking;
- Creativity;
- Synthesis of market data;
- Evaluation of data and other information;
- Receptiveness to alternative ideas;
- Oral communication; written communication;
- Collaborative learning; problem solving; and
- Team work; application of theory to practice; accessing data and other information from a range of sources.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Individual introspective essay
| Week 5 | 20% |
Individual case development
| Week 7 | 20% |
Group Brand Campaign
| Week 11 | 45% |
Group presentation.
| From Week 11 to Week 12 | 15% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Cuc Nguyen Mode of delivery On Campus (Parkville) Contact hours 36 hours (One 3-hour seminar per week) Total time commitment 170 hours Teaching period 27 February 2023 to 28 May 2023 Last self-enrol date 10 March 2023 Census date 31 March 2023 Last date to withdraw without fail 5 May 2023 Assessment period ends 23 June 2023 Semester 1 contact information
Dr Cuc Nguyen cuc.n@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2024
Further information
- Texts
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2024