Applied Syndicate Project (MKTG90032)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability(Quotas apply)
Semester 1
Semester 2
FeesLook up fees

The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry. This will be supported by seminar work equipping the students with knowledge of approaches, tools and techniques for completing the task and an understanding of report formats appropriate for conveying the results. During the practicum, in-depth work will be undertaken in identifying the scope, opportunities, constraints and recommendations of the exercise. Students will learn to work with unstructured and incomplete information in real business settings, to develop research and networks to support their enquiry, to work successfully in teams, to present their findings and seek and receive constructive feedback in a range of settings. Students will also be encouraged to plan, reflect and modify their approaches to improve the outcomes of their efforts in managing the business project.

Intended learning outcomes

On successful completion of this subject, students should be able to:



  • Apply theory and practice of relevant marketing and communications issues to address real-world business issues currently faced by the marketing, communications and media industry
  • Research, analyse, evaluate and propose practical business solutions within the bounds of the exercise
  • Identify key strategic questions and assess options related to the exercise

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • Verbal and written communication skills through interaction with staff at the Project companies, academics and fellow students
  • Project management skills, including an enhanced capacity for accurate scoping of projects, the development of approaches and timelines to address complex business issues and the execution of the required approaches and tasks within the timelines set
  • Team work demonstrated by good communication within the group, understanding of skills brought by individual members, organising for achievement and presenting group report
  • Research, problem solving and critical thinking
  • Documentation preparation and presentation skills through assigned tasks and the Project exercise
  • Interpersonal skills through the Project exercise and assigned tasks
  • Demonstrate key attributes sought by employers including cross-cultural communication skills, interpersonal skills, time management, commercial acumen, initiative with ambiguity, independent learning and team skills.

Last updated: 9 April 2024

Eligibility and requirements

Prerequisites

Students must meet one of the following prerequisite options:

Option 1

Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications

AND

Completion of a minimum of 100 credit points of study

AND

Note: the following subject/s can also be taken concurrently (at the same time)

Code Name Teaching period Credit Points
MGMT90148 Consulting Fundamentals
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Option 2

Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications

AND

Completion of a minimum of 50 credit points of study

AND

Note: the following subject/s can also be taken concurrently (at the same time)

Code Name Teaching period Credit Points
MGMT90148 Consulting Fundamentals
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Corequisites

None

Non-allowed subjects

Code Name Teaching period Credit Points
MECM90032 Marketing Communications Thesis Part 1
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
 18.75
MECM90033 Marketing Communications Thesis Part 2
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
 18.75
MULT90019 Internship II (Semester Long)
Semester 2 (Dual-Delivery - Parkville)
Semester 1 (Dual-Delivery - Parkville)
 25

MKTG90031 Minor Thesis - Marketing Communications

Recommended background knowledge

Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 9 April 2024

Assessment

DescriptionTimingPercentage

4 x 750 word team based progress notes; group (normally in groups of 2 - 3), 1000 words per student equivalent, weeks 4, 6, 8 and 10

  • 3000 words (total)
From Week 4 to Week 1020%

Team presentation; group (normally in groups of 2 - 3), 1500 words per student equivalent – To be scheduled based on client availability in Week 12 or shortly thereafter

  • 1 hours
Week 1230%

Team based business report; group (normally in groups of 2 - 3), 2000 words per student.

  • 4000 words
Week 1240%

Individual participation and contribution: assessment based on the contribution throughout the semester.

End of semester10%

Last updated: 9 April 2024

Quotas apply to this subject

Dates & times

  • Semester 1
    Principal coordinatorJohn Clements
    Mode of deliveryOn Campus (Parkville)
    Contact hoursTo be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars
    Total time commitment170 hours
    Teaching period27 February 2023 to 28 May 2023
    Last self-enrol date30 January 2023
    Census date31 March 2023
    Last date to withdraw without fail 5 May 2023
    Assessment period ends23 June 2023

    Semester 1 contact information

    Mr John Clements john.clements@unimelb.edu.au 

  • Semester 2
    Principal coordinatorJohn Clements
    Mode of deliveryOn Campus (Parkville)
    Contact hoursTo be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars
    Total time commitment170 hours
    Teaching period24 July 2023 to 22 October 2023
    Last self-enrol date26 June 2023
    Census date31 August 2023
    Last date to withdraw without fail22 September 2023
    Assessment period ends17 November 2023

    Semester 2 contact information

    Mr John Clements john.clements@unimelb.edu.au 

Time commitment details

Estimated total time commitment of 170 hours per semester

What do these dates mean

Visit this webpage to find out about these key dates, including how they impact on:

  • Your tuition fees, academic transcript and statements.
  • And for Commonwealth Supported students, your:
       -  Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
     

    Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.

Additional delivery details

 This subject has a quota of 50 students per semester.

Students wishing to take this subject must enrol by the last self enrol date for the relevant semester (6 weeks before semester commences). After the last self enrol date has passed, enrolled students will be rank ordered and the 50 students with the highest WAM (Weighted Average Mark) will be accepted into the subject. All remaining enrolled students will be withdrawn from the subject and will have the opportunity to enrol into an alternative Master of Marketing Communications capstone option.

 

Last updated: 9 April 2024

Further information

Last updated: 9 April 2024