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Creating Music For Advertising (MUSI20167)

Undergraduate level 2Points: 12.5Not available in 2023

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Overview

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This subject introduces the basics of making music for advertising including, the jingle, sound as persuasion, working to a brief and in a collective, the function of music in advertising and creating music for mass media and multimedia.

Creating music for advertising is delivered in two parts: lecture and workshop.

Lecture is taught in a large group format and will illuminate the fundamental principles of the use of music in advertising. Workshop is a practical class and provides the opportunity for problem solving through the completion of short assignments and group discussion of issues related to creating music for advertising. During the subject students will be required to complete individual tasks and engage in whole group discussion.

Intended learning outcomes

On completion of this subject students should be able to:

  • develop an appreciation and understanding of the nature of creating music for advertising;
  • be cognisant of the key elements of creating music for advertising;
  • develop an appreciation of the music in advertising development process in a group environment.

Generic skills

On completing this subject students will:

  • be critical and creative thinkers, with an aptitude for continued self-directed learning;
  • be adept at learning in a range of ways, including through information and communication technologies;
  • expand their analytical and cognitive skills through learning experiences in diverse subjects;
  • have the capacity to participate fully in collaborative learning and to confront unfamiliar problems.

Last updated: 12 March 2025

Eligibility and requirements

Prerequisites

None

Corequisites

None

Non-allowed subjects

MUSI10186 Creating Music For Advertising

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 12 March 2025

Assessment

DescriptionTimingPercentage

Completion of a logbook or contributions to a community commons blog that documents observation and practice through individual tasks undertaken at lectures and workshops

Throughout the teaching period40%

Completion and submission of practical music for advertising assignments that are based on creating music for advertising concepts presented by staff during this subject

  • 4 minutes
During the assessment period60%
Hurdle requirement: Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subjectThroughout the teaching periodN/A

Last updated: 12 March 2025

Dates & times

Not available in 2023

Last updated: 12 March 2025

Further information

Last updated: 12 March 2025