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Strategic Political Communication (PPMN90057)
Graduate courseworkPoints: 12.5Online
To learn more, visit 2023 Course and subject delivery.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
July
Overview
Availability | July - Online |
---|---|
Fees | Look up fees |
This subject examines the strategies used by political actors to communicate with a focus on political, public and government communication in the mature liberal democracies of Australia, the United Kingdom and the United States. Topics covered include theories of political communication and how news media cover politics, ‘spin’ and PR methods used by politicians to manage the media, political advertising, political oratory, government communication and broadcast political interviews.
Intended learning outcomes
On completion of this subject students should:
- Be able to demonstrate understanding of key studies and major theoretical frameworks deployed in the analysis of strategic political communication
- Be able to critically analyse the relationship between media and political processes
- Be able to demonstrate an advanced understanding of how communication operates within and across various political, public and government contexts
Generic skills
On completion of this subject students should:
- Be able to demonstrate an advanced capacity for critical, analytical and independent thinking in both theoretical and practical contexts of debate and interaction
- Be able to demonstrate competence in advanced library searches and information retrieval
- Be able to demonstrate conformity to academic protocols of presentation and research procedures
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Corequisites
Non-allowed subjects
Recommended background knowledge
Media & Communication, Politics and International Studies or Public Policy at Undergraduate level
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
A project
| 1 Weeks after the end of teaching | 20% |
A writen essay due in late September
| due in late September | 80% |
Hurdle requirement: As this is an Intensively-taught subject, Lecture/Seminar attendance is compulsory for all classes and regular class participation is expected. | Throughout the teaching period | N/A |
Additional details
Last updated: 31 January 2024
Dates & times
- July - Online
Principal coordinator Sally Young Mode of delivery Online Contact hours This subject is comprised of online content and seminars delivered as an intensive over 5 days (approx 32 hours total) Total time commitment 170 hours Pre teaching start date 26 June 2023 Pre teaching requirements Students familiarise themselves with the LMS and subject outline, do some pre-reading and answer introductory questions in the LMS. Teaching period 3 July 2023 to 7 July 2023 Last self-enrol date 27 June 2023 Census date 4 August 2023 Last date to withdraw without fail 25 August 2023 Assessment period ends 30 September 2023 July contact information
Time commitment details
Total 170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
Readings will be provided online through the subject's LMS site prior to the commencement of the subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Public Administration Course Master of Public Administration (Enhanced) Course Master of Global Media Communication Course Master of Public Policy and Management Course Executive Master of Arts Course Master of Marketing Communications Specialisation (formal) Public Policy and Management Specialisation (formal) Media and Communications Specialisation (formal) Public Policy and Management - Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Additional information for this subject
Subject coordinator approval required
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024