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Entrepreneurship Principles and Tools (UNIB10022)

Undergraduate level 1Points: 12.5On Campus (Parkville)

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Overview

Availability
Semester 1
Semester 2
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The purpose of this subject is to study topics on entrepreneurship and innovation. The subject closely examines the definition of an entrepreneur as an innovator who recognises and seizes opportunities; converts those opportunities into workable/marketable ideas; adds value through effort, money and skills; assumes the risk of the competitive marketplace to implement these ideas; and realises the rewards from these efforts.

This subject presents some of the key frameworks and tools needed by entrepreneurs and is for anyone who has an interest in understanding entrepreneurship, not just potential founders. The subject uses the lens of entrepreneurship to investigate developing areas of knowledge that are relevant to all organisations, from traditional firms to startups, while also recognising that in the future, many students will either start or work for non-traditional organisations.

Intended learning outcomes

On successful completion of this subject, students will be able to:

  • Demonstrate an understanding of the way entrepreneurs are shaping the future world and to understand that the tools of entrepreneurship are relevant in all organisational environments, not just founders.
  • Demonstrate an understanding of the core skills needed by successful entrepreneurs and be able to apply these to either becoming an entrepreneur or working with entrepreneurs.
  • Assess and synthesize information in order to identify opportunities for innovation and design and entrepreneurial response to those opportunities.
  • Apply skills from different disciplines to 'de risk' an uncertain future.
  • Demonstrate an understanding of the value of diversity of opinion and have relevant skills to apply to the challenges of harmonizing competing views to find a way forward.

Generic skills

High level of development

Students will be able to perform the actions associated with these skills without assistance, and will be able to identify strategies to enhance their knowledge and application of this skill:

  • The application of problem-solving skills in uncertain and unpredictable environments through cases and experiential activities
  • Development of the ability to think critically, and organise knowledge, from consideration of the lecture material, readings and guest speakers

Moderate level of development

Students will be able to apply the following skills and need minimal guidance to perform them successfully:

  • An understanding of diversity in all its forms and its relevance in finding solutions to complex problems
  • Identify and apply creative ways of solving unfamiliar problems, through case studies
  • Be able to plan work schedules, to meet the regular deadlines for submission of assessable work
  • Present an argument, by reflecting on those presented in the lecture series and readings and their own in class experience in 'pitching' new ideas.

Last updated: 13 March 2025

Eligibility and requirements

Prerequisites

None

Corequisites

None

Non-allowed subjects

None

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 13 March 2025

Assessment

DescriptionTimingPercentage

Individual presentation

  • 4 minutes
Week 710%

Individual report (based on individual presentation)

  • 1500 words
Week 720%

Business model. Group assignment (groups of 4)

  • 3000 words
Week 1240%

Individual reflective essay

  • 1500 words
During the examination period30%

Last updated: 13 March 2025

Dates & times

  • Semester 1
    Principal coordinatorGerda Gemser
    Mode of deliveryOn Campus (Parkville)
    Contact hoursOne 2-hour lecture and one 1-hour tutorial per week
    Total time commitment170 hours
    Teaching period27 February 2023 to 28 May 2023
    Last self-enrol date10 March 2023
    Census date31 March 2023
    Last date to withdraw without fail 5 May 2023
    Assessment period ends23 June 2023

    Semester 1 contact information

    Prof Gerda Gemser gerda.gemser@unimelb.edu.au

  • Semester 2
    Principal coordinatorGerda Gemser
    Mode of deliveryOn Campus (Parkville)
    Contact hoursOne 2-hour lecture and one 1-hour tutorial per week
    Total time commitment170 hours
    Teaching period24 July 2023 to 22 October 2023
    Last self-enrol date 4 August 2023
    Census date31 August 2023
    Last date to withdraw without fail22 September 2023
    Assessment period ends17 November 2023

    Semester 2 contact information

    Prof Gerda Gemser gerda.gemser@unimelb.edu.au

What do these dates mean

Visit this webpage to find out about these key dates, including how they impact on:

  • Your tuition fees, academic transcript and statements.
  • And for Commonwealth Supported students, your:
       -  Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
     

    Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.

Last updated: 13 March 2025

Further information

Last updated: 13 March 2025