Graphic Design

Intended learning outcomes

In addition to the generic attributes of the University of Melbourne Bachelor of Design graduate, graduates of the Graphic Design major should be able to demonstrate:

• Broad knowledge of design in the specialised discipline of graphic design
• Capacity to critically interpret and integrate historical, social, cultural and stylistic precedents with graphic design concepts
• Broad knowledge of relevant design professions and an awareness of the wider professional context in which graphic designers operate
• Effective use of theoretical approaches, design strategies and processes at various levels of scale, complexity and detail
• Capability to integrate relevant pragmatic and technological issues of the chosen design project
• Competency in a range of communication skills and techniques including verbal, written, analogue and digital visual strategies
• Capacity to work to a design brief, individually, or collaboratively as part of a design team
• Awareness of the need to source, manage and dispose of materials in an environmentally sustainable way, and comprehension of professional responsibilities to shape and manage design in an environmentally, socially, and culturally sustainable way as appropriate to the discipline
• Acquisition of the knowledge and skills required to pursue further study in the discipline of graphic design.