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Marketing Strategy
Breadth TrackYear: 2024
Contact information
Overview
This breadth track builds knowledge and skills that enable you to develop effective marketing strategies in a globalized world.
Subject Options
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG10001 | Principles of Marketing |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG20008 | Strategic Marketing | No longer available | |
MKTG20009 | Global Marketing | Semester 1 (On Campus - Parkville) |
12.5 |
Notes
These subjects are not approved as breadth for Bachelor of Commerce students.
What is a Breadth Track?
A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.
Last updated: 30 January 2024