The Mind of the Consumer

Handbook
Breadth Track
The Mind of the Consumer

You’re currently viewing the 2024 version of this component

Overview

This breadth track develops exciting and useful insights into why consumers behave the way they do.

Subject Options

Code	Name	Study period	Credit Points
MKTG10001	Principles of Marketing	Summer Term (On Campus - Parkville) Semester 1 (On Campus - Parkville) Semester 2 (On Campus - Parkville)	12.5
MKTG20001	Consumer Behaviour	Semester 2 (On Campus - Parkville)	12.5
MKTG30008	Neuromarketing	Not available in 2024	12.5

Notes

These subjects are not approved as breadth for Bachelor of Commerce students.

What is a Breadth Track?

A breadth track is a sequence of three or more subjects (taken as part of a Melbourne Bachelor degree) that progressively develops knowledge and skills relevant to a coherent domain, theme, topic or issue. It is a suggested set of subjects, rather than a requirement.

Last updated: 4 March 2025

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