Master of Business Administration/Master of Marketing (MC-BAMKTG) // Course structure
About this course
Coordinator
Jim Frederickson
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services:
Email: programservices@mbs.edu
Future students:
Admissions Office
200 Leicester Street
Carlton Victoria 3053 Australia
Tel: 61 3 9349 8200
Email: study@mbs.edu
Course structure
The MBA/Master of Marketing program includes 150 credit points of compulsory general management core subjects, 37.5 credit points of compulsory marketing core subjects, 75 credit points of MBA elective subjects and 37.5 credit points of marketing elective subjects. Total credit points for the course is 300.
The GENERAL MANAGEMENT CORE SUBJECTS (150 credit points) include:
Full Time Program:
General Management 1 (37.5 credit points)
General Management 2 (37.5 credit points)
General Management 3 (37.5 credit points)
Business in Asia (12.5 credit points)
Business in Complex Environments (12.5 credit points) (capstone subject for MBA)
Social Entrepreneur Consulting Practicum (12.5 credit points) (capstone subject for MBA)
The MARKETING CORE SUBJECTS (37.5 credit points) include:
Consumer Behaviour (12.5 credit points)
Marketing Research (12.5 credit points)
Marketing Strategy (12.5 credit points) (capstone subject for Master of Marketing)
The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.
The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:
Brand Management (12.5 credit points)
Channels of Distribution (12.5 credit points)
Leadership and Change (12.5 credit points)
Marketing Communications (12.5 credit points)
Negotiations (12.5 credit points)
Product Management (12.5 credit points)
Subject options
General Management Core Subjects
150 credit points of General Management Core Subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90482 | General Management 1 | September (On Campus - Parkville) |
62.5 |
| BUSA90483 | General Management 2 | January (On Campus - Parkville) |
43.75 |
| BUSA90487 | General Management 3 | Summer Term (On Campus - Parkville) |
37.5 |
| IBUS90005 | Business in Asia | March (On Campus - Parkville) |
12.5 |
| BUSA90488 | Business in Complex Environments | March (On Campus - Parkville) |
12.5 |
| BUSA90517 | Social Entrepreneur Consulting Practicum | March (On Campus - Parkville) |
12.5 |
Marketing Core Subjects
37.5 credit points of Marketing core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90042 | Consumer Behaviour | May (On Campus - Parkville) |
12.5 |
| BUSA90261 | Marketing Strategy | July (On Campus - Parkville) |
12.5 |
| BUSA90258 | Marketing Research | April (On Campus - Parkville) |
12.5 |
Marketing electives
The MARKETING ELECTIVE SUBJECTS (37.5 credit points) can be chosen from the marketing electives below:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90299 | Product Management | Not available in 2024 | 12.5 |
| BUSA90248 | Marketing Communications | January (On Campus - Parkville) |
12.5 |
| BUSA90172 | Leadership and Change | September (On Campus - Parkville) |
12.5 |
| BUSA90273 | Negotiations |
Summer Term (On Campus - Parkville)
April (On Campus - Parkville)
August (On Campus - Parkville)
September (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
| BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
| BUSA90527 | Digital Product Management | August (On Campus - Parkville) |
12.5 |
MBA elective subjects
The MBA ELECTIVE SUBJECTS (75 credit points) can be chosen from a full range of MBA elective subjects.
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90270 | Mergers and Acquisitions |
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
| BUSA90086 | Thinking like an Entrepreneur | Not available in 2024 | 12.5 |
| BUSA90053 | Corporate Strategy |
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90491 | Game Theory for Business Strategy | April (On Campus - Parkville) |
12.5 |
| BUSA90492 | Financial Analysis and Valuation | January (On Campus - Parkville) |
12.5 |
| BUSA90493 | Business Analytics | July (On Campus - Parkville) |
12.5 |
| BUSA90494 | Performance Metrics | Not available in 2024 | 12.5 |
| BUSA90046 | Corporate Finance | July (On Campus - Parkville) |
12.5 |
| BUSA90090 | Financial Institutions | September (On Campus - Parkville) |
12.5 |
| BUSA90124 | Implementation of Strategy |
February (On Campus - Parkville)
May (On Campus - Parkville)
|
12.5 |
| BUSA90341 | Supply Chain Management | January (On Campus - Parkville) |
12.5 |
| BUSA90167 | Investments | September (On Campus - Parkville) |
12.5 |
| BUSA90360 | Business Law | April (On Campus - Parkville) |
12.5 |
Last updated: 27 February 2025