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Managerial Economics (BUSA90195)

Graduate courseworkPoints: 12.5Online

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Overview

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Economics is relevant to everything an organisation does, from its operations and performance to its interactions with stakeholders and society more broadly. This subject addresses fundamental economic concepts and analytical skills, providing students with the tools of economic reasoning necessary for developing and evaluating strategic business options and making better decisions. Applications lie in bargaining, price setting, creating competitive advantage, analysing different market environments and analysing situations with asymmetric information.

Intended learning outcomes

On completion of this subject, students should be able to:

  • Apply fundamental economic concepts and analytical skills to business issues such as pricing, product differentiation and creating competitive advantage
  • Assess the relevance of different cost categories for economic decision making
  • Identify strategic opportunities and constraints created by different market environments such as those involving bargaining between agents, oligopoly structures, or commodity markets
  • Apply fundamental insights from game theory to strategic situations
  • Predict market dynamics in competitive markets and in markets with entry barriers

Last updated: 31 January 2024