General Management 3 (BUSA90487)

Innovation:

This subject will introduce students to a number of techniques and concepts covering (1) individual creativity and brainstorming,(2) team creativity, (3) innovation within small and large firms, and (4) how to link ideas from the bootcamp to other courses including strategy, marketing and operations. The bootcamp is a 5-day course. It is highly experiential, with a focus on workshops, skills practice, and a world projects to help the students acquire practical skills

Management Accounting:

This subject is designed to provide students with foundation knowledge regarding the financial information underlying managerial reports used for internal planning, decision-making, and performance evaluation. This foundation knowledge provides the basis to make value-creating managerial decisions.

Corporate Financial Management:

This subject addresses advanced knowledge about financial management. This knowledge provides the basis for funding a firm’s investments and using its resources efficiently, and is useful for addressing risk management, real options, capital investments in foreign markets, and corporate payout policy.

The Global Economy:

Global Business Economics examines the broad environment in which firms operate and explains factors that affect the output growth, inflation, unemployment, interest rates, and exchange rates of a country in a globalized world. These economy-wide variables are beyond a firm’s control but critically influence the decision-making of any firm. The course presents a macroeconomic framework to illustrate the dynamic inter-connections among markets (e.g. those for financial assets, goods and services, labor, and money) and government policies. With the aid of country case studies and current policy research, the course aims to demonstrate that economics is not primarily a set of answers but a method of reasoning.

Strategy:

This subject addresses three issues. The first is the primary roles and responsibilities of a general manager in formulating business strategies, and in building and sustaining competitive advantage. The second is the fundamental issues involved with integrating and coordinating the activities of different functional areas, such as marketing, operations management, accounting, human resource management and finance. The third is the frameworks and tools commonly used in developing and assessing business strategies.

Personal Effectiveness 3:

The “Personal Effectiveness Program” (PEP) runs across the three core modules and is designed to help students develop the skills and knowledge required to effectively manage the early stages of their career. PEP identifies specific needs of each individual student and then provides ongoing support, training, and opportunities to practice and perfect these skills. PEP focuses on three core areas.

1. Communication skills: These skills include effective presentations, verbal communication, written communication, and public speaking
2. Career development skills: These skills include case practice, interview skills, CV writing, networking, and business etiquette
3. Team skills: These skills include managing conflict, cultural awareness, giving and receiving feedback, and resilience.

Entrepreneurial Mindset 3:

The “Entrepreneurial Mindset Program” (EMP) runs across the three core modules and is designed to help students develop an entrepreneurial mindset. EMP helps students develop the knowledge, skills, and attributes to identify and evaluate value creation opportunities, view obstacles, problems, and failure as opportunities, modify opportunities to make them viable, and sell ideas to others.