Building Entrepreneurial Ventures (BUSA90529)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability(Quotas apply) | November |
|---|---|
| Fees | Look up fees |
The purpose of this subject is to study and practice topics on developing an entrepreneurial venture from an idea through to its first ‘minimum viable product’ in the market, and first customer.
The subject closely examines how entrepreneurial ventures are established; the building of attributes and skills of successful entrepreneurs; how product-market fit is established through business models; development of financial models in entrepreneurial ventures; how and with what outcomes meso-level interfacing between the entrepreneur and market incumbents exists; and deployment of a value-adding product in the market.
This subject presents some of the key frameworks and tools needed by entrepreneurs and is for anyone who has an interest in understanding entrepreneurship as either potential founders, those looking to intrapreneurship in large organisations, or those looking to work with entrepreneurs in one way or another. The subject uses a combination of theory building and key entrepreneurial model exploration and intensive ‘bootcamp’ approach, similar to entrepreneurial bootcamps in practice, to build knowledge and skills in the area, recognising that these are transferable and useful to many students will either start or work for non-traditional organisations.
Intended learning outcomes
On successful completion of this marketing subject, students should be able to:
- Understand the process by which entrepreneurial ventures can be created through design thinking and ideation, business model development (including lean/business model canvas approaches), value creation, and market iteration
- Understand the core skills needed by successful entrepreneurs and be able to apply these to either becoming an entrepreneur or working with entrepreneurial ventures
- Be able to assess and synthesize information in order to identify opportunities for innovation and design an entrepreneurial response to those opportunities
- Demonstrate a depth of knowledge on how to develop key attributes of a successful entrepreneurial venture from an idea to a viable marketable product and be able to apply these skills to de-risk an uncertain entrepreneurial future
- Understand the value of development of products in entrepreneurial contexts, the value of diversity of opinion within entrepreneurial teams, and the synthesis of micro-, meso-, and macro-levels of entrepreneurial economic iteration
Generic skills
- High level of development of problem-solving skills in uncertain and unpredictable environments through case examples and experiential learning activities
- High level development of the ability to think critically, and organise knowledge, from consideration of the workshop presentations (lecture material), readings, and workshop activities
- High level of development of how to present an argument and 'pitch' an entrepreneurial case, by building skills iteratively through the workshop, applying entrepreneurial models learnt in the subject (e.g. business model canvas, value proposition canvas, customer journeys, 'jobs to be done' etc.), reflecting subject readings, and applying their own approaches developed through the intensive
- High level of development for working in a time-bound 'high pressure' intensive entrepreneurial way
- Moderate level of development of the understanding of how entrepreneurial activities are integrated and embedded within large organisations
- Moderate level of development of financial planning and modelling
- Moderate level of development of creative marketing and collateral development
- Moderate level of development of planning effective work schedules, to meet the regular deadlines for submission of assessable work
Last updated: 8 November 2024
Eligibility and requirements
Prerequisites
Corequisites
Non-allowed subjects
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 8 November 2024
Assessment
| Description | Timing | Percentage |
|---|---|---|
Individual business model canvas
| Day 3 | 20% |
Peer-review of business model canvas
| Day 3 | 10% |
Group assignment (groups of 3-5) 1000 words equivalent per student
| End of the teaching period | 25% |
Group presentation (groups of 3-5)
| End of the teaching period | 15% |
Individual reflective essay
| 2 Weeks after the end of teaching | 30% |
Last updated: 8 November 2024
Quotas apply to this subject
Dates & times
- November
Principal coordinator Ryan Flanagan Mode of delivery On Campus (Parkville) Contact hours Teaching dates: 18- 22 Nov 2024 Total time commitment 170 hours Teaching period 18 November 2024 to 22 November 2024 Last self-enrol date 1 November 2024 Census date 29 November 2024 Last date to withdraw without fail 2 December 2024 Assessment period ends 8 December 2024 November contact information
Mr Ryan Flanagan ryan.flanagan@unimelb.edu.au
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
This subject has a quota of 60.
Entrepreneurship program students, for whom this subject is a program requirement, will be given enrolment preference. Any Entrepreneurship program students not able to self enrol should contact teaching-mgmt-mktg@unimelb.edu.au for assistance.
For all other students, initial self-enrolment will be provisional. Places will not be guaranteed until the selection process has concluded. Unsuccessful applicants will be notified and withdrawn from the subject.
To apply for a place, students must enrol in the subject before the last day to self-enrol and submit a written response to the following questions (approximately half a page) to the subject coordinator. Students’ grades and course of study will also be considered.
1) What does entrepreneurship mean to you?
2) If there was one idea you could bring to the market what would it be and why?
3) How do you see entrepreneurship influencing your future career choices?
Criteria used to select students:
• Demonstrates knowledge and interest in entrepreneurial ideas and approach
• Demonstrates academic skill and capacity to learn
• Provides diversity to the class through area of study and prior experience
Last updated: 8 November 2024
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management Course Master of Management (Marketing) Course Master of Management (Human Resources)
Last updated: 8 November 2024