Statistical Learning for Business (BUSA90536)

With the explosion of available data, statistical learning, which refers to the analysis of complex datasets, has become an important field in many business contexts including marketing, finance, and even human resource management. The aim of this component and the follow-on component in Advanced Business Analytics is to help students learn how to extract relevant information from large amounts of complex data to make improved business decisions. Topics covered in this component include data exploration, resampling methods, linear and nonlinear regression, parametric classification techniques and model selection.