Marketing Management for Engineers (ENGM90012) // Assessment

Ongoing class participation . In the form of short weekly tutorial exercises. Intended Learning Outcomes (ILOs) 1- 5 are addressed in class participation.

• 25 hours

Two individual assignments of a workload equivalent to 750 words each. (20 hours each - 40 hours in total (of work required)) ILOs 1-5 are addressed in this assessment.

• 40 hours (of work required)

One group assignment/project of 5000 words, in 2 parts, completed in groups of 6. ILOs 1-5 are addressed in the group assignment.

• 25 hours (of work required)

One group oral presentation of 10-20 minutes, assessed as a group of 6. ILOs 1- 5 are addressed in the presentation.

• 5-10 hours (of work required)

One final written exam. ILOs 1 to 5 are addressed in the examination.

• 2 hours