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Typography in Practice (GDES30005)

Undergraduate level 3Points: 12.5On Campus (Southbank)

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Overview

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Semester 1
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This subject develops specialised skills and craft of typography for professional practice. The subject investigates historical and contemporary typography with readings, talks and studio-based projects from Gutenburg to the digital, text setting, expressive and responsive type. 

Students learn how to refine typographic techniques and apply these to communication solutions in graphic design.

Students will learn to aesthetically refine to briefs with contemporary demands and will progressively craft an industry-ready folio of typographic designs.

Intended learning outcomes

On completion of this subject, students should be able to:

  • research and analyse innovative cross-cultural and multi-lingual graphic approaches to typography;
  • prepare a strategic design response to a brief informed by historical and cultural research;
  • develop, refine and reflect on typographic craft;
  • apply analogue and digital skills and technique;
  • create a cohesive typographic folio to a professional studio standard.

Generic skills

On completion of this subject, students should be able to:

  • apply problem-solving and analytical thinking skills to undertake critical analysis;
  • articulate and present ideas from a range of design precedents;
  • develop and communicate concepts by working with different design methodologies;
  • demonstrate an understanding of challenges for the professional visual artist in the 21st century;
  • sustain an understanding of their relationship with and responsibility to the cultural environment and society.

Last updated: 8 November 2024